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Head of Marketing
Clera · Remote, Germany
About The Role
ABOUT THE ROLE
We're looking for a Head of Marketing to own and scale our marketing engine end-to-end — from strategy and budget through to hands-on execution. You'll translate a technical AI voice product into compelling positioning, build a repeatable growth motion, and play a central role in driving international expansion into the UK and US markets.
WHAT YOU'LL DO
- Own marketing strategy, budget, prioritisation, and KPIs with full operational responsibility.
- Define positioning, storytelling, and content that make a technical product memorable and conversion-focused.
- Build and run an AI-first growth playbook that scales inbound across organic and paid channels.
- Plan and execute go-to-market launches for new segments and markets, including UK and US expansion.
- Report on pipeline impact and use experiments and data to drive channel decisions.
- Hire and develop a high-performing marketing team as the company scales, while staying hands-on.
WHAT WE'RE LOOKING FOR
- 4+ years in growth or marketing with a track record of owning the function and managing a meaningful budget, ideally at an early-stage company.
- Proven ability to translate technical products into clear positioning and compelling narratives.
- Strong hands-on experience across organic and paid channels, with a focus on building repeatable playbooks.
- Experience designing and executing AI-driven and automation-led growth strategies.
- Data-driven mindset with experience running experiments and tracking pipeline KPIs.
- Experience building and leading marketing teams while remaining operationally involved.
- Experience leading go-to-market launches for new segments or international markets.
- Fluent in both English and German (bilingual proficiency required).
COMPENSATION & BENEFITS
Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.
LOCATION
This is a fully on-site role based in Berlin, Germany. Remote work is not available.
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