About The Role

We are looking for a skilled CRM & Retention Marketing Specialist to own and manage all email and SMS marketing efforts for a growing brand. Email templates are already built — this role is focused on managing, reviewing, and optimizing Klaviyo flows and campaigns, along with managing our subscription program via Recharge. This is a full-time, remote position that requires overlap with US business hours.

Responsibilities

Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional)
Review, test, and update existing email templates to ensure they are working effectively and performing well
Maintain and optimize existing Klaviyo flows for performance and deliverability
Plan, build, and send SMS campaigns
Manage the subscription program through Recharge
Update PDPs and homepage content for new product launches
Segment audiences and personalize messaging for maximum engagement
Monitor and report on email/SMS performance metrics

Requirements

2+ years of hands-on Klaviyo experience
Strong understanding of Klaviyo flows and flow architecture
Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus)
Experience with Recharge or a similar subscription management platform
SMS marketing experience
Familiarity with Shopify
Supplement/CPG industry experience is a strong plus
Data-driven, highly organized, and self-directed
Must be based in South America, or Europe and able to overlap with US business hours