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Senior Marketing Manager THV (based in São Paulo)

Edwards Lifesciences CPMC LTDA [Brazil] · Sao Paulo, Brazil

Marketing / Business DevelopmentExternal listingfull-timeabout 5 hours ago

About The Role

How you'll make an impact

  • Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets
  • Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion
  • Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities
  • Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies
  • Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients
  • Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence
  • Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities
  • Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets

What you will need

  • Bachelor’s degree in Marketing, Business Administration, Engineering or related fields
  • 10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare
  • Proven people management knowledge leading multi-functional marketing teams across multiple geographies
  • Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies
  • Advanced English; advanced Spanish and/or Portuguese

What else will help you

  • MBA or postgraduate degree in Marketing, Strategy or Healthcare Management
  • Experience in structural heart, cardiovascular or interventional cardiology markets
  • Track record of successful product launches and portfolio strategy across Latin American markets

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