About The Role

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using
the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come
back every day; once there was a habit and trust, that same space could naturally grow into classifieds and,
eventually, something they used for almost everything online.
This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds,
jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case
outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation
of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission

to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like

● Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)

● Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)

● Agri Consulting – farmer-first advisory in local languages (AgriLokal)

● Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)

● Social & Community – Place to find & post social updates (Lokal app)

● Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)

● Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)

Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Role Overview : We are hiring a Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Products at Lokal.

Responsibilities

● Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side
levers and their business impact.
● Own and enhance payment systems by improving payment success metrics, optimizing payment gateway
(PG) integrations, and elevating the overall checkout experience.
● Design and run pricing experiments including default pricing, cohort-based pricing, discounting models,
and repeat-user strategies to optimize revenue growth.
● Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing
performance.
● Strengthen trust and user satisfaction by defining and improving profile verification workflows and
customer support processes.
● Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure,
and iterate on impactful solutions.
● Own the product roadmap, prioritizing initiatives based on business impact and user needs.
● Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
● Develop retention strategies to increase repeat revenue and long-term user engagement.
● Analyze user behavior and implement gamification mechanics to enhance user motivation and platform