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Founding BDR
Clera · Remote, Germany
About The Role
ABOUT THE ROLE
This is a founding BDR role at an early-stage B2B AI SaaS startup bringing AI agents to Europe's industrial enterprises. You'll own the entire top of funnel — working directly alongside the COO to build pipeline from scratch and shape how the company reaches procurement leaders and C-suite contacts at complex manufacturers.
WHAT YOU'LL DO
- Make cold calls every day, treating each conversation as real-time market feedback and an opportunity to sharpen your approach.
- Build and prioritize your target account list, identifying which industrial enterprises fit the ideal customer profile and which trigger events signal the right moment to reach out.
- Execute multi-channel outreach cadences across cold call, LinkedIn, and email — relentlessly testing what resonates and iterating on messaging weekly.
- Work warm pipeline from trade fairs, webinars, and existing relationships to convert interest into booked meetings.
- Book qualified discovery meetings with procurement leaders and C-level contacts at complex industrial enterprises — measured by pipeline impact, not just activity.
- Feed market intelligence back to the broader team: every objection and winning message line informs positioning and go-to-market strategy.
- Shadow discovery calls and grow into running them independently, building a clear path from BDR toward owning deals.
WHAT WE'RE LOOKING FOR
- 0–2 years of commercial experience — sales, fundraising, sponsorship acquisition, or running your own venture all count.
- Fluent German (essential for engaging Mittelstand manufacturers by phone) and strong professional English.
- Proven ability to execute cold outreach and convert conversations into qualified meetings with enterprise decision-makers.
- Experience building and running multi-channel sales sequences (cold call, email, LinkedIn).
- Comfortable with target account selection, ICP definition, and pipeline prioritization.
- Resilient by nature — you treat rejection as information and maintain conversation quality through the grind.
- Growth mindset: you actively seek hard feedback from call reviews and can show week-over-week improvement with data.
- Exposure to supply chain, procurement, manufacturing, or industrial operations is a plus.
- Familiarity with CRM systems and sales engagement platforms is a plus.
COMPENSATION & BENEFITS
- 28 vacation days.
- Visa sponsorship is not available for this role.
LOCATION
On-site in Berlin, Germany. This is a high-focus, in-person role — no remote option.
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