About The Role

ABOUT THE ROLE

This is a founding marketing leadership role at a fast-growing B2B/B2C AI SaaS company, giving you full ownership of strategy, budget, and execution. You'll translate a highly technical AI voice product into compelling positioning and build a scalable, AI-first growth engine that drives pipeline — a pivotal hire as the company expands into the UK and US markets.

WHAT YOU'LL DO

Own marketing end-to-end, including strategy, budget, channel mix, and KPI reporting tied to pipeline impact.
Define and evolve the company's positioning, narrative, and content to make a technical product clear and conversion-focused.
Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and international markets, with a focus on UK and US expansion.
Continuously test new channels, running experiments and using data to guide decisions.
Start hands-on and progressively hire and develop a high-performing marketing team.

WHAT WE'RE LOOKING FOR

4+ years in growth or marketing, with demonstrated ownership of the function and meaningful budget responsibility — ideally at an early-stage company or as an early marketing hire.
Proven ability to translate complex or technical products into clear, memorable positioning and storytelling.
Strong hands-on experience across both organic and paid channels, with a focus on building repeatable growth playbooks.
Data-driven mindset: comfortable designing experiments, tracking KPIs, and making decisions from results.
Deep familiarity with AI and automation tools applied to marketing workflows.
Experience hiring and leading marketing teams while staying operationally involved.
Experience leading international go-to-market launches (e.g. UK/US expansion).
Fully bilingual in English and German — able to craft marketing messaging and collaborate cross-functionally in both languages.