About The Role

Job Summary

To lead LCM marketing. To execute & optimise digital platform campaigns.

This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.

Key Responsibilities

End-to-end execution of Lifecycle Marketing (LCM) campaigns.
Email marketing operations and campaign management.
Support migration and platform transition activities through November 2026.
Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
Audience segmentation, targeting, and campaign analysis.
Support growth and experimentation initiatives across HSI and Wave4 markets.
Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.

Skills & Attributes for success

Hands-on experience in CRM/Lifecycle Marketing.
Strong understanding of email marketing platforms and campaign execution.
Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
Data-driven mindset with strong execution capabilities.
Ability to independently manage day-to-day campaign operations.