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Assistant Manager / Senior Executive, Retail Marketing (2 years Contract)
Samsung · Mapletree Business City, Singapore
About The Role
Position Summary
Role and Responsibilities
Marketing Campaign Management (60%)
- Support the development and execution of the annual SES marketing calendar, Go-to-Market (GTM) execution for flagship device launches and major retail campaigns
- Plan, coordinate, and execute localized marketing campaigns, retail activations, and promotional activities
- Work with internal teams and external agencies to develop creative assets and marketing materials.
- Coordinate cross-functional stakeholders to ensure smooth execution of launch activities.
- Assist in developing and managing strategic partnerships, collaborations, and co-marketing initiatives.
- Drive awareness, store traffic, and customer conversion through targeted marketing initiatives.
- Monitor campaign performance and provide reporting on ROI, effectiveness, recommend actions to maximize customer engagement and sales results
- Identify opportunities to optimize future campaigns based on performance insights and market trends.
- Ensure marketing activities are aligned with brand guidelines, PDPA and legal compliant.
Sell-Out Platform Performance
- Support initiatives that drive traffic, engagement, and conversion across key retail platforms, including:
- Visit-In
- Google Business Profiles
- Samsung Care+
- Monitor platform performance against established targets.
- Track sales attachment rates and recommend improvement opportunities.
Contract Administration and Management (30%)
- Coordinate partner contract renewals and ensure compliance with internal processes and timelines.
- Maintain accurate records of contracts, rental agreements, and related documentation.
- Monitor key contractual milestones and ensure timely follow-up with relevant stakeholders.
New SES Store Expansion (10%)
- Support the evaluation of new Samsung Experience Store opportunities eg location assessments, competitor analysis, and market research.
- Assist in developing business cases and financial evaluations, including P&L analysis.
- Prepare recommendations and presentations for management review.
- Monitor performance of newly launched stores against approved business objectives.
Skills and Qualifications
Education
- Bachelor's Degree/ Diploma in Marketing, Business Administration, Retail Management, or a related discipline.
Experience
- 3-5 years of experience in retail marketing, trade marketing, brand marketing, or retail operations.
- Experience managing marketing campaigns(Product launches and developing GTM campaigns for standalone stores) retail activations, and promotional programs.
- Exposure to lease management, contract administration, or retail store operations is advantageous.
- Experience supporting product launches and cross-functional project management is preferred.
- Retail, consumer electronics, telecommunications, or FMCG industry experience is highly desirable.
Skills & Competencies
- Strong project management and execution skills.
- Commercially driven with good analytical and problem-solving abilities.
- Ability to interpret sales and marketing performance data.
- Excellent stakeholder management and communication skills.
- Strong organizational skills with attention to detail.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to manage multiple priorities in a dynamic retail environment.
- Self-motivated, proactive, and results-oriented.
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