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Marketing Automation and Website Specialist
vendavo · Bengaluru, IN, India
About The Role
THE OPPORTUNITY
- Build, test, launch, and maintain Pardot campaigns, including emails, forms, landing pages, lists, automation rules, engagement programs, and completion actions.
- Translate campaign briefs into accurate, executable Pardot builds that support lead generation, nurture, event promotion, customer communications, and sales enablement programs.
- Manage audience segmentation, list uploads, dynamic lists, suppression lists, and campaign member tracking in partnership with marketing operations and sales operations.
- QA campaign assets to ensure links, tracking, personalization, formatting, rendering, and compliance requirements are correct before launch.
- Monitor campaign performance and provide basic reporting on email engagement, form submissions, landing page activity, and conversion metrics.
- Maintain clean campaign operations by following naming conventions, folder structures, tagging, documentation, and process standards.
- Manage website content updates in the CMS, including page edits, resource uploads, blog updates, landing page changes, image swaps, metadata updates, and basic formatting adjustments.
- Coordinate with content, design, and web development teams to ensure website updates are accurate, timely, brand-aligned, and optimized for user experience.
- Support SEO/GEO/AEO and content hygiene by updating page titles, meta descriptions, links, redirects, alt text, and outdated content as needed.
- Troubleshoot basic Pardot, Salesforce, CMS, form, and tracking issues, escalating technical problems when appropriate.
- Other duties as assigned.
THE SKILL SET
- 2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management.
- Hands-on experience building campaigns in Pardot, Salesforce Account Engagement, or a similar marketing automation platform.
- Experience managing website updates in WordPress and Elementor.
- Strong understanding of email marketing, landing pages, forms, segmentation, lead nurturing, and campaign QA.
- Basic knowledge of HTML and CSS for formatting emails, landing pages, and web content.
- Comfortable working with Salesforce campaign structures, lead/contact data, and marketing attribution processes.
- Excellent attention to detail, organizational skills, and ability to manage multiple requests and deadlines.
- Strong written communication skills and the ability to collaborate effectively with global teams.
- Salesforce Account Engagement or Pardot Specialist certification.
- Experience working in a B2B SaaS, technology, or enterprise software marketing environment.
- Familiarity with Google Analytics, UTM tracking, SEO basics, and campaign reporting dashboards.
- Experience supporting webinars, events, paid media campaigns, nurture programs, or ABM campaigns.
- Basic understanding of privacy, consent, unsubscribe, and email compliance best practices.
THE BENEFITS
- Professional growth and Development opportunities.
- Working within a team of friendly, skilled people where help is always within reach
- Flexible working hours
- 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
- High-end laptop (Windows or Mac)
- Competitive pay and bonus
- 18 vacation days in a year in addition to 15 days Sick Leave/ Casual leave per calendar year.
- 16 hours of paid volunteer time off per year
- Wedding gift and newborn gift allowance for employees.
- 26 weeks of paid maternity leave and one week of paid paternity leave.
- 12 wellness leaves for women employees
- Health Insurance of up to 7 lacs for self, spouse, 4 dependent children, and parents. 100% of the premium is paid by Vendavo and it covers the employee, spouse, children, and their parents.
- Group Term Insurance coverage up to three times of their Annual CTC . Dependents are not covered.
- Group Personal Accident coverage up to three times of Annual CTC. Dependents are not covered.
- Provident fund contributions
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