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Marketing Automation and Website Specialist

vendavo · Bengaluru, IN, India

Marketing / Business DevelopmentExternal listingfull-time10 days ago

About The Role

THE OPPORTUNITY

  • Build, test, launch, and maintain Pardot campaigns, including emails, forms, landing pages, lists, automation rules, engagement programs, and completion actions.
  • Translate campaign briefs into accurate, executable Pardot builds that support lead generation, nurture, event promotion, customer communications, and sales enablement programs.
  • Manage audience segmentation, list uploads, dynamic lists, suppression lists, and campaign member tracking in partnership with marketing operations and sales operations.
  • QA campaign assets to ensure links, tracking, personalization, formatting, rendering, and compliance requirements are correct before launch.
  • Monitor campaign performance and provide basic reporting on email engagement, form submissions, landing page activity, and conversion metrics.
  • Maintain clean campaign operations by following naming conventions, folder structures, tagging, documentation, and process standards.
  • Manage website content updates in the CMS, including page edits, resource uploads, blog updates, landing page changes, image swaps, metadata updates, and basic formatting adjustments.
  • Coordinate with content, design, and web development teams to ensure website updates are accurate, timely, brand-aligned, and optimized for user experience.
  • Support SEO/GEO/AEO and content hygiene by updating page titles, meta descriptions, links, redirects, alt text, and outdated content as needed.
  • Troubleshoot basic Pardot, Salesforce, CMS, form, and tracking issues, escalating technical problems when appropriate.
  • Other duties as assigned.

THE SKILL SET

  • 2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management.
  • Hands-on experience building campaigns in Pardot, Salesforce Account Engagement, or a similar marketing automation platform.
  • Experience managing website updates in WordPress and Elementor.
  • Strong understanding of email marketing, landing pages, forms, segmentation, lead nurturing, and campaign QA.
  • Basic knowledge of HTML and CSS for formatting emails, landing pages, and web content.
  • Comfortable working with Salesforce campaign structures, lead/contact data, and marketing attribution processes.
  • Excellent attention to detail, organizational skills, and ability to manage multiple requests and deadlines.
  • Strong written communication skills and the ability to collaborate effectively with global teams.
  • Salesforce Account Engagement or Pardot Specialist certification.
  • Experience working in a B2B SaaS, technology, or enterprise software marketing environment.
  • Familiarity with Google Analytics, UTM tracking, SEO basics, and campaign reporting dashboards.
  • Experience supporting webinars, events, paid media campaigns, nurture programs, or ABM campaigns.
  • Basic understanding of privacy, consent, unsubscribe, and email compliance best practices.

THE BENEFITS

  • Professional growth and Development opportunities.
  • Working within a team of friendly, skilled people where help is always within reach
  • Flexible working hours
  • 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
  • High-end laptop (Windows or Mac)
  • Competitive pay and bonus
  • 18 vacation days in a year in addition to 15 days Sick Leave/ Casual leave per calendar year.
  • 16 hours of paid volunteer time off per year
  • Wedding gift and newborn gift allowance for employees.
  • 26 weeks of paid maternity leave and one week of paid paternity leave.
  • 12 wellness leaves for women employees
  • Health Insurance of up to 7 lacs for self, spouse, 4 dependent children, and parents. 100% of the premium is paid by Vendavo and it covers the employee, spouse, children, and their parents.
  • Group Term Insurance coverage up to three times of their Annual CTC . Dependents are not covered.
  • Group Personal Accident coverage up to three times of Annual CTC. Dependents are not covered.
  • Provident fund contributions

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