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Executive, Social Media Content (Mandarin speaker)

airasia · Kuala Lumpur - RedQ, Malaysia

Digital MarketingExecutive LevelQuick applyfull-time1 day ago

About The Role

We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.

Key Responsibilities

  • Plan, create, and schedule content across social platforms
  • Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)
  • Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom
  • Write and manage bilingual captions, posts, and community responses in English and Chinese
  • Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant
  • Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly
  • Collaborate with marketing, design, and product teams on campaigns and launches
  • Stay on top of content calendars, deadlines, and posting schedules

Requirements

  • 1–3+ years of experience in social media management or content creation
  • Fluent in spoken and written Chinese (Mandarin) and English
  • Hands-on experience shooting and editing photo/video content
  • Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar)
  • Strong understanding of social media platforms popular in both Western and Chinese markets
  • Creative eye for visual storytelling and trend awareness
  • Excellent organizational and time-management skills
  • Comfortable working independently and managing multiple projects at once

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