Mid Market Sales Manager

Nielsen is the global leader in third-party media and digital advertising measurement. Operating as a trusted provider of media currencies and insight data, we power transactions across the entire media ecosystem—including Advertisers, Agencies, Broadcasters, Publishers, and Digital Platforms. Japan remains a critical growth market for our Audience Measurement business in Asia, with future introductions of global Cross-Media solutions planned.

POSITION SUMMARY

As a Mid Market Sales Manager (Hunter) within the Audience Measurement team, you will drive business development and revenue growth with media partners in Japan. Tailored for an ambitious individual contributor with 3 to 5 years of experience, this role focuses on expanding the sales pipeline, closing new business, and executing go-to-market plans within a collaborative, matrixed global structure.

KEY RESPONSIBILITIES

1. New Business Development

• Develop monthly, quarterly, and annual sales plans to identify growth opportunities with prospective client groups.
• Deliver assigned sales targets through proactive outreach, lead generation, and new business acquisition.
• Partner with the Marketing team to leverage localized brand campaigns that enhance Nielsen's market presence and support your proactive prospecting.
• Collaborate with senior leadership during critical proposal and pitch phases to maximize conversion rates.

1. Sales Strategies

• Manage and analyze the sales pipeline regularly using CRM tools to build realistic achievement strategies.
• Support the development and implementation of competitive pricing and marketing strategies for the mid-market segment.
• Drive execution strategies for the marketing and roll-out of new product introductions to the Japanese market.

1. Client Engagement

• Develop trust-based relationships with day-to-day client contacts and collaborate with internal teams (Customer Experience, Product, Finance) to drive account retention and upselling.
• Maintain a solid understanding of Nielsen solutions to create and deliver clear, compelling client presentations and commercial proposals.
• Monitor client onboarding and gather structured feedback to coordinate product optimization and localization with regional/global teams.

1. Leadership

• Drive financial results with a proactive, client-centric mindset while fostering cross-functional collaboration.
• Professionally represent the premium Nielsen brand to external stakeholders and within the local industry.

KEY STAKEHOLDERS & INTERFACE

• Internal: Audience Measurement Commercial Teams (including MMS Asia colleagues), Customer Experience, Product, and Finance/Revenue Controller teams.
• External: Mid Market Sales clients, Mid-to-Senior level Executives at client organizations, industry bodies in Japan, and day-to-day contacts across client Insights, Data Partnerships, and Sales teams.

Required Experience & Knowledge

• 3 to 5 years of B2B sales or business development experience (Hunter mindset preferred) within or targeting Digital Marketing, AdTech, Advertisers, Media Agencies, or SaaS industries.
• Solid understanding of the Japanese media landscape, combined with a basic knowledge of market research, data interpretation, or statistical insights.
• Proven ability to execute strategic business plans and collaborate seamlessly within a multinational, matrix-style corporate environment.
• Language: Native-level Japanese (essential for local client negotiations) and Business-level English (essential for internal global communication).

Competencies & Tools

• Strong interpersonal and presentation skills with a collaborative, team-oriented mindset.
• Well-organized with excellent prioritization skills and meticulous attention to detail.
• Proficient with CRM tools (Salesforce experience is required; LinkedIn Sales Navigator is a plus) and Google Suite Applications.

KEY PERFORMANCE INDICATORS / MEASURES

• Primary metric: Delivery of Revenue on Hand versus assigned Quarterly Sales Targets.
• Assessment of the strategic approach to building a healthy revenue pipeline and conversion plan.
• Client onboarding success, initial account health, and active solution usage rates.
• Active collaboration and knowledge sharing with peers across the Mid Market Sales Asia team

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a  nielsen.com  domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @ nielsen.com  address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.