Multimedia Officer

ORGANIZATIONAL CONTEXT

The Institute of Business Studies (IBS), from its’ humble beginning in 1987 as an arm of Nades & Associates primarily providing revision classes for the needs of Papua New Guinea Institute of Accountants (now CPA PNG), has evolved into a private University level Institution over the last thirty-four years. It has elevated as a University in January 2017 and offering its own degree programmes in the fields of Accounting & Finance, Business & Management, Economics & Development Studies and Information Technology.

Today we are one of the largest business schools in the country and continue to grow into the future. These successes are the fruits of our dedicated team member’s commitment to making a difference in Papua New Guinea through their efforts in helping educate fellow citizens.

The University is affiliated with the Southern Cross University (SCU) of Australia since 1999 and offers its degree programmes in Accounting, Business, and Information Technology. The affiliation with Southern Cross University has made IBS the first and only Institution to offer internationally recognised Bachelor programmes face to face in Papua New Guinea.

We strive to be the pioneer institution for business education in PNG. Some of our accomplishments to date are listed below:

• Only educational Institution to operation a Career Centre.
• Only the organisation has a “Centre of Excellence” for Leadership & Management Development.
• Only private University established as per the decision of NEC and Gazettal.
• Only private Institution to hold the status of “Study Centre – for the University of Papua New Guinea.” Till 2016 for 22 years.
• Examination Centre for the majority of Australian & NZ Universities.
• Test Centre for ICDL, Pearson VUE & Prometric.
• First, publish bi-annual Journal of Business & Research in Papua New Guinea.
• Accredited professional bodies in PNG & Australia and ISO 9001:2015 certified University.

Job Description

The employee will be responsible for creating visually compelling designs while also contributing to the marketing efforts of the organization. Your role will involve blending artistic creativity with strategic marketing objectives to effectively communicate messages, promote brand awareness, and drive engagement.

Key Responsibilities

Design Creation

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Develop high-quality visual designs for various marketing materials such as brochures, flyers, posters, banners, social media graphics, advertisements, website elements, videos and animations.

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Use graphic design software and tools to create appealing layouts, illustrations, and artwork that align with brand guidelines and marketing objectives.

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Ensure designs are innovative, eye-catching, and resonate with the target audience.

Branding

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• Assist in maintaining brand consistency across all marketing channels and materials.
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• Work closely with the management team to conceptualize and execute branding initiatives, including logo design, color schemes, and typography.

Content Creation

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• Collaborate with the content team to develop visual content for digital marketing campaigns, including infographics, videos, and animations.
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• Translate marketing concepts and messaging into visually engaging graphics and imagery.

Marketing Support

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• Contribute to the development of marketing strategies and campaigns by providing creative input and design expertise.
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• Assist in the production and execution of marketing campaigns across various channels, including print, digital, and social media.
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• Monitor and analyze the performance of marketing materials and campaigns, making recommendations for optimization based on data insights.

Qualifications

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• Bachelor's degree / Diploma / Certificate in Graphic Design, Marketing, or a related field.
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• Proven experience (5 years) working as a graphic designer, preferably in a marketing or advertising agency.
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• Proficiency in the following design software;

• Image editing: Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva

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Video editing: Adobe Premier Pro / Adobe After Effects

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Animation Creation: Autodesk 3Ds Max / Autodesk Maya / Adobe Animate

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Strong understanding of marketing principles and the ability to translate them into visually appealing designs.

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Excellent creative and artistic skills, with a keen eye for detail and aesthetics.

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Strong communication and collaboration skills, with the ability to work effectively in a team environment.

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Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, dynamic environment.

This position offers an exciting opportunity for a creative individual with a passion for both graphic design and marketing to make a significant impact on the organization's branding and promotional efforts.