Go-To-Market Lead

Go-To-Market (GTM) Lead

Push Gaming is a dynamic and innovative game development studio specialising in creating top-quality, mobile-optimised online casino games. With a passion for gaming and a commitment to pushing boundaries, we are dedicated to delivering exceptional experiences to players worldwide.

We are looking to hire a Go-To-Market (GTM) Lead to own the content roadmap, the marketing strategy and the sales enablement that sits behind them. Reporting directly to the Chief Commercial Officer, the role keeps the roadmap coherent with our commercial release playbooks, turns slots and PrizeFlex performance into growth opportunities, defines the Push Gaming brand and the messages about our product, and builds the documentation that helps the Commercial team sell. It is the conduit into product development, consolidating data and market intel into future commercial and product recommendations.

Location: Hybrid in Ta' Xbiex, Malta.

What you’ll be doing

• Manage the content roadmap. Own the content roadmap and keep it coherent with our commercial release playbooks to optimise revenue.
• Monitor and report on performance. Track slots and PrizeFlex performance, and turn it into clear growth opportunities, clearly communicated to the wider commercial function.
• Be the conduit to product development. Consolidate data and market intel into future commercial and product recommendations, bringing Product, Tech, and Leadership along - educating them on the content opportunity, setting out a clear plan, aligning on the approach, and holding them to it.
• Commission and publish sales documentation. Produce sales documentation with clear narratives that maximise sales conversion.
• Own the marketing strategy . Define the Push Gaming brand and the key messages about our product, and act as guardian of the brand, voice and guidelines so everything we put out stays on brand.
• Coordinate marketing delivery. Drive delivery across external communication and PR, social media, operator marketing assets, launch campaigns, events and merchandise - managing the marketing budget and any agencies or freelancers.
• Build and develop the team. Develop the Go-To-Market Executive and grow the function as part of the 'Best Team Ever'.
• Embed a data-led culture. Hold the team to consultative, data-backed selling and disciplined CRM and reporting.
• Forecast and report to the exec. Own forecasting and performance reporting for the function to the CCO and wider leadership.

You will be accountable for these Push Gaming commercial goals

• New games
• Content share
• PrizeFlex

You will be responsible for contributing to

• Regulated market distribution
• New markets
• Customer wallet
• Brand launches

We look for these qualities across the Commercial team

• Revenue-focused hunter: Aggressively pursues growth in their accounts and actively seeks out and closes new opportunities.
• Data-driven consultation: Diagnoses account performance with hard data and uses metrics to advise partners and back recommendations.
• Critical & proactive thinking: Anticipates bottlenecks, challenges assumptions and pushes for better ways of working rather than waiting for direction.
• Absolute accountability: Owns their numbers entirely - takes responsibility, avoids excuses and moves straight to solutions.
• Credibility & presence: Projects immediate trust and professionalism, and commands confidence with both partners and internal teams.
• Team player: Understands the company goals and works towards them, supporting the wider team rather than only their own accounts.

What you’ll bring to the role (and beyond this, we look for the right personality and potential)

• Commercial, go-to-market or product-marketing experience in iGaming.
• A track record of managing a content or product roadmap alongside commercial release plans.
• Strong analytical skills - comfortable turning performance data into growth opportunities.
• Excellent at building clear commercial narratives and sales documentation.
• Confident working across functions to build business cases and influence a roadmap.
• Robust product knowledge across casino content and gamification tools.
• Degree educated is beneficial.

Why join us?

It’s a really exciting time to join Push Gaming. We’re expanding our teams to deliver some stellar work.

We are passionate about creating premium quality games and will never compromise on this. The approach we take in building and strengthening our team is no different. We set out to attract and retain high performers and are committed to seeking like-minded individuals who share our vision for excellence and quality.

In turn, we offer all the tools and support to allow individuals to grow and thrive, while achieving both personal and company goals in an environment that’s built around trust, collaboration, transparency and accountability.