Specialist, Performance Marketing

We are looking for a highly-driven and motivated Manager/Specialist, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment. This posting spans a broad experience range, and the scope and level of the role will be calibrated to the successful candidate's experience. 

What's On Your Plate

• Be responsible for performance marketing campaigns across 16 markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation
• Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices
• Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning
• Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI
• 3+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage
• Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)
• Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance
• Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage
• Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage
• Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)
• Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage
• Analytical and structured way of working, with a practical mentality and strong logical thinking skills
• Verbal & written fluency in English
• You are highly proactive and well-organised, and thrive in fast-paced environments