Social Media Manager

ABOUT BROCCOLI 🥦

We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.

Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.

We started by going door-to-door, meeting 140+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:

• Hundreds of contractors use Broccoli to run their front office
• We hit $0 → millions in ARR our first year — and we're just getting started two years in
• Trusted by both single-location operators and the largest PE-backed roll-ups
• Raised $25M+ from Khosla Ventures and YC

THE ROLE

We're looking for a Social Media Manager to own our social presence end to end — TikTok, LinkedIn, YouTube, Facebook, and wherever else our audience is. This isn't a role focused on crafting every piece of copy from scratch; it's about managing distribution, driving engagement, and making sure our channels are consistently active, responsive, and growing.

As the primary voice engaging our community (comments, DMs, and beyond), you'll build genuine rapport with our followers and help cultivate our influencer and trades community.

This is a hands-on, execution-focused role rather than a high-level strategic one. You'll work closely with our marketing and media teams to bring content to our channels, track analytics to see what's resonating, and recommend improvements along the way.

WHAT YOU’LL OWN

• Manage and publish content across TikTok, LinkedIn, YouTube, and Facebook
• Monitor and respond to comments, messages, and mentions across all channels
• Build rapport and foster genuine engagement with our audience and community
• Grow Broccoli Trades Collective from ~90 members toward a target of 9,000
• Help cultivate our broader influencer and trades community, with a particular focus on Facebook
• Track analytics across channels and recommend improvements to grow reach and engagement
• Coordinate with whoever's supporting video, design, and marketing efforts to source and schedule content
• Handle the administrative and logistical work of keeping channels running smoothly day to day

WHO WE’RE LOOKING FOR

• 3+ years of experience in social media management or community management
• Well versed across TikTok, LinkedIn, YouTube, and Facebook — comfortable as a platform generalist
• Strong written communication skills, especially for engaging authentically in comments and DMs
• Experience growing a community or audience from a small base, ideally in a startup, agency, or small-brand environment
• Comfortable with the administrative and coordination side of the job — working across teams to get content live
• Basic analytics fluency (native platform insights) and a habit of using data to guide recommendations
• A practical, hands-on operator mindset — someone who enjoys running the day-to-day rather than just setting strategy
• Someone excited to work in-office five days a week, collaborating closely with the team

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.