Ready-To-Drink (RTD) Manager - Texas

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS

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Meaningful Work From Day One

Join Brown-Forman's Texas team as the Ready-to-Drink (RTD) Manager, where you'll drive commercial performance and growth for a dynamic portfolio that includes Jack Daniel's RTDs, el Jimador RTDs, and future innovations across one of the company's largest and most strategic markets. In this highly visible leadership role, you'll partner closely with distributors, customers, and internal stakeholders to develop and execute market strategies, deliver business results, manage investments, and ensure outstanding execution across both on- and off-premise channels. You'll also lead and develop agency partners and distributor teams, building capabilities and accountability while driving the success of Brown-Forman's growing RTD business throughout Texas.

What You Can Expect

Commercial Leadership

• Portfolio Accountability: Drive performance for RTD brands, including Jack Daniel’s RTDs, el Jimador RTDs, and future innovations within Texas.
• Distributor Execution: Collaborate with local teams to create and execute programs that ensure superior distributor execution of Ready To Drink (RTD) brand initiatives.
• Insights and Mitigation Plans: Provide insights, opportunities, and mitigation plans to ensure fiscal commercial plan delivery.
• National and Regional Accounts: Partner with National Accounts to create and drive execution of Ready To Drink (RTD) account programs for both on- and off-premise channels.
• Market Planning: Work with Market Managers to establish account universes and market plans, including KPIs, distributor pricing/incentives/programming, and brand development plans.
• Resource Allocation: Partner with Finance and State leadership to allocate resources and manage budgets for Ready To Drink (RTD) brands.
• Business Reviews: Participate in preparation for business reviews in key markets for assigned Ready To Drink (RTD) brands.
• Program Development: Collaborate with Marketing to create and execute key programs and trade/consumer initiatives.

Distributor Management

• Serve as the primary point of contact for +20 distributors, building strong relationships with distributor leadership while managing P&L and navigating a fast-paced, dynamic environment.
• Oversee a complex network of distributors across Texas to ensure seamless operations.
• Partner with distributor General Sales Manager and Managing Director to provide strategic oversight of business management and execution.
• Lead the execution of state commercial and chain plans in collaboration with distributor teams, holding them accountable for achieving targets and goals.
• Monitor and measure distributor activities to ensure alignment with Brown-Forman’s brand standards and objectives.
• Manage and reconcile distributor investments, brand spending, and activity support to ensure effective use of resources.

Team Leadership & Development

• Team Development: Hire, train, and develop a team of agency partners to deliver the plan within the target account universe.
• Distributor Training: Establish plans to continually train distributor/agency personnel representing RTD brands in assigned metro markets.
• Market Visits: Conduct market visits with clear objectives, proper recaps, and follow-ups, ensuring information is shared with key stakeholders.

What You Bring To The Table

• 3-5 years of sales experience in the beverage alcohol (Bev Alc) or beverage industry, or 7+ years of relevant sales experience in the beverage alcohol (Bev Alc) or beverage industry.
• Commercial Expertise: Strong commercial acumen with knowledge of managing state or brand P&Ls effectively.
• Relationship Building: Demonstrated ability to establish and maintain strong relationships with distributors, accounts, and internal stakeholders.
• Leadership Skills: Proven experience in leading and developing teams, with a focus on fostering collaboration and driving results.
• Team-Oriented Mindset: A team player who prioritizes the success of the overall Brown-Forman business over individual territory or team objectives.
• Technical Proficiency: Skilled in Microsoft Suite applications
• Travel Flexibility: Willingness and ability to travel up to 40% of the time.
• Driver’s License: Possession of a valid state driver’s license.
• Physical Requirements: Capability to lift up to 60 pounds as part of the role

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type

Employee Management Level

Leader Global Job Level

L1 Number of Openings Available

1