Associate, Director

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES

Assist on the end-to-end creative development and production oversight of Chinese content mainly on scripted and secondly on non-scripted, from identifying and developing original stories, guiding scripts to production-ready quality, supervising production and post-production, to supporting marketing, publicity and strategic commissioning, ensuring every content meets the company’s creative, commercial and brand standards.

1. Content Development & Story Commissioning (Creative Development)

• Identify and develop commercially viable stories by:
• Discovering original ideas, IPs, novels and remake opportunities
• Evaluating story concepts for market potential
• Identifying strong themes, genres and audience appeal
• Working with production houses and writers to develop projects
• Script Development (Script Doctor Function)
• Analyse scripts from story, character and audience perspectives
• Ensure strong story structure and pacing
• Strengthen character arcs and motivations
• Ensure thematic consistency
• Identify plot holes and logical issues
• Maintain world-building consistency
• Provide script notes and revision directions
• Review every draft until production-ready

1. Pre-Production Supervision

• Ensure production can execute the approved creative vision. Including:
• Script lock approval
• Casting review and approval
• Costume fitting supervision
• Script reading sessions
• Production meetings
• Art direction review
• Props and location review
• Schedule review
• Budget discussions (creative impact)
• Risk identification before production begins

1. Production Supervision

• Represent the broadcaster during filming, act as the broadcaster’s quality controller during production. Responsibilities include:
• Conduct set visits
• Monitor directing quality
• Ensure performances meet expectations
• Review cinematography and visual style
• Ensure continuity
• Resolve creative issues
• Coordinate with producers and directors

1. Post-Production & Content Approval

Review and approve all creative deliverables, ensure the final product aligns with Astro Originals’ creative standards. Including:

• Offline edits
• Online edits
• Picture lock
• Sound mix
• Colour grading
• CGI/VFX
• Master delivery
• Theme song
• Opening titles
• End credits
• Poster approval
• Key visuals
• Trailer approval
• Promotional materials

1. Commissioning & Original Content Strategy

• Assist on:
• Identify new Astro Originals
• Discover emerging writers and creators
• Commission new projects
• Evaluate market trends
• Identify opportunities in drama and microdrama
• Build annual content slate
• Assess audience demand
• Pitch projects internally
• Arrange development presentations

1. Marketing & Publicity Support

• Support promotional activities throughout the content lifecycle. Including:
• Talent management
• Lensing ceremony
• Press conference
• Media interviews
• Special screenings
• Premiere events
• Festival submissions
• Award submissions
• Talent publicity support
• Marketing campaign collaboration

1. Promotional Content & Digital Support

• Maximise audience engagement. Responsibilities:
• Edit digital promotional videos from master
• Approve trailers and teasers
• Review digital marketing materials
• Ensure promotional content reflects the series’ core themes and positioning

1. Stakeholder & Production Management

• Serve as the key liaison between Astro and production partners. Responsibilities:
• Manage relationships with production houses
• Coordinate with writers, directors and producers
• Monitor production milestones
• Facilitate communication across departments

1. Quality Control & Brand Management

• Protect the Astro Originals brand by ensuring every project:
• Meets creative standards
• Appeals to the target audience
• Is commercially viable
• Is culturally authentic
• Aligns with Astro’s content strategy
• Delivers a premium viewing experience

REQUIREMENTS