Marketing Manager

Marketing Execution & Planning

• Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.
• Track industry trends and competitors to shape new strategies.
• Execute PR activities aligned with hotel marketing priorities.

Content & Digital

• Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with relevant departments.
• Social media management for hotel, F&B and spa (content calendars creation).

Brand & Creative

• Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C, photography, videography).
• Roll out global/regional campaigns using brand toolkits.
• Manage visual assets—photo, video, and graphics—per brand guidelines.

Public & Media Relations

• Execute PR/media plans for F&B, rooms, spa, events.
• Maintain updated media kits (fact sheets, bios, imagery, content).
• Support press visits, events, and FAM trips to elevate visibility.
• Draft releases, articles, and statements for storytelling.
• Maintain media lists, monitor coverage, and report ROI.
• Respond to media queries and support crisis comms.

Campaigns & Activations

• Execute integrated campaigns across channels, in line with brand and annual plans.
• Activate sponsorships, partnerships, and events to drive engagement.
• Analyze performance and optimize based on insights.

Partners & Promotions

• Manage daily coordination with partners and PR agencies.
• Oversee hotel participation in tourism board promotions and key collaborations.

Budget & Performance

• Monitor marketing spend and ensure budget discipline.
• Report on campaign results, media coverage, and ROI.

Cross-Functional Alignment

• Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.

Admin & Reporting

• Organize marketing assets and reports archive.
• Share media calendars, campaign updates, and summaries.
• Conduct daily media monitoring and share clippings with relevant teams.