Creator partnerships manager

Roostys.com | One of the Fastest Growing DTC Brands in America

About Roosty's

• Roosty's is one of the fastest-growing DTC brands in the US.
• We're on a mission to become the household name in backyard chickens.
• Our growth is driven by creative.
• Lots of creative.
• Every week we're working with creators across TikTok, Instagram, Facebook and YouTube to produce content that educates, entertains, stops the scroll and drives sales.
• We're building one of the most sophisticated creator engines in DTC and are looking for someone to help scale it.

The Role

We're looking for a Creator Partnerships Manager.

Someone who genuinely loves creators, content and internet culture.

Someone who spends time studying organic feeds.

Someone who understands what makes content go viral.

Someone who can spot a great hook, a winning creator, or a high-potential piece of content before everyone else.

Your job is to help us build and manage a world-class VIP creator network.

You'll work directly with creators, help them produce better content, negotiate partnerships, build relationships, improve briefs and ultimately help generate winning ads for Meta and TikTok.

This role sits right at the intersection of creators, creative strategy and performance marketing.

What You'll Be Doing

Creator Management

• Recruiting and onboarding creators
• Building long-term creator relationships
• Managing creator communications and follow-ups
• Getting on calls with creators and coaching them
• Helping creators understand what content performs best
• Motivating creators to produce more winning content
• Negotiating rates, partnerships and incentives

Creative Development

• Writing and improving creator briefs
• Turning marketing ideas into creator-friendly concepts
• Helping creators improve hooks, structure and storytelling
• Identifying winning content trends
• Studying top-performing ads and organic content
• Finding new content formats before competitors

Creator Systems

• Managing creator pipelines and workflows
• Building scalable systems and processes
• Organising creator communities
• Supporting Discord, WhatsApp and creator groups
• Working with platforms such as Cruva, Euka and other creator tools
• Tracking creator performance and identifying top talent

Who This Role Is For

You might come from

• Creator management
• Influencer marketing
• Affiliate marketing
• UGC agencies
• Social media marketing
• Content strategy
• Talent management

• Experience with TikTok creators is strongly preferred.
• Experience with Instagram, Facebook or YouTube creators is also valuable.

Skills We're Looking For

Creator Relationship Building

You know how to

• Build trust quickly
• Develop strong creator relationships
• Coach and motivate creators
• Handle negotiations professionally
• Create win-win partnerships

Creative Understanding

You understand

• Hooks
• Retention
• Storytelling
• Scroll-stopping content
• Organic-style content
• Native platform behaviour

• You don't need to be a media buyer.
• But you should understand what makes content perform.

Systems & Organisation

You can

• Manage lots of moving pieces
• Build repeatable processes
• Stay organised across dozens or hundreds of creators
• Follow up relentlessly
• Keep projects moving

The Kind Of Person Who Thrives Here

• Loves creators and internet culture
• Watches TikTok far more than they'd admit
• Studies winning ads for fun
• Understands modern UGC
• Gets excited by viral content
• High energy
• Great communicator
• Highly organised
• Loves building relationships
• Constantly looking for new opportunities

You genuinely enjoy helping creators win.

Bonus Points

• Experience with Cruva
• Experience with Euka
• Experience building affiliate programmes
• Experience running creator communities
• Experience managing Discord groups
• Experience managing WhatsApp communities
• Experience with performance marketing
• Experience with TikTok Shop
• Experience working with US creators

Compensation

• Competitive base salary depending on experience.
• Performance bonuses available based on creator output, creator performance and business growth.
• We're looking for ambitious people who want to grow with us.