Paid Media Associate

ILIA is looking for a dynamic and results-driven Paid Media Associate with a strong analytical mindset and a creative eye for performance ads. This role will partner closely with internal teams and external agency partners to ensure seamless campaign execution, strong cross-functional alignment, and continuous performance improvement across channels. You will play a critical role in bringing strategy to life, owning executional workflows, supporting testing initiatives, and ensuring campaigns, creative, and landing experiences are delivered with precision and speed.

This is a hybrid position open to candidates based in Los Angeles or Orange County, CA.

Responsibilities

Campaign Execution & Agency Management

• Support day-to-day execution of paid media campaigns in partnership with external agency across paid social, search, CTV, affiliate, and emerging platforms.
• Own campaign QA processes, ensuring accuracy across targeting, tracking, creative, and landing page alignment prior to launch.
• Act as a key point of contact for agency coordination, ensuring timelines, deliverables, and performance expectations are clearly communicated and met.
• Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments with agency and internal stakeholders.

Cross-Functional Coordination & Asset Management

• Partner with creative, brand, and digital teams to ensure all assets are delivered on time and aligned with campaign strategy and channel requirements.
• Own the trafficking and organization of creative assets across campaigns, ensuring proper versioning, naming conventions, and usage.
• Support ad and landing page briefing processes, translating performance insights and campaign needs into clear, actionable briefs.
• Ensure alignment between media strategy, creative execution, and landing page experience across all campaigns.

Creative Strategy & Testing Execution

• Support the development and execution of the creative testing roadmap, including coordinating new concepts, iterations, and asset refreshes.
• Partner with internal teams and agency to operationalize A/B tests across audiences, messaging, formats, and landing pages.
• Track creative performance and synthesize insights to inform future briefs and broader creative strategy.
• Support the execution of the landing page testing roadmap across key paid traffic drivers.
• Contribute to broader growth testing initiatives by helping operationalize experiments and track results.

Affiliate & Partner Support

• Support day-to-day operations of the affiliate program, including partner onboarding, campaign setup, and performance tracking.
• Coordinate with partners and internal teams to execute campaigns, promotions, and activations.
• Monitor affiliate performance and surface insights to inform optimization opportunities.

Reporting, Analytics & Tracking

• Own regular performance reporting across channels, highlighting key trends, insights, and areas of opportunity.
• Partner with analytics and agency teams to ensure accurate tracking, attribution, and data integrity across platforms.
• Proactively identify and troubleshoot tracking or data discrepancies across media and site performance.
• Support development of dashboards and reporting frameworks to improve visibility into performance.