Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote)

Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential

We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.

This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.

The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.

About the Role

You will take ownership of the complete digital growth ecosystem, managing

• Paid acquisition campaigns
• Landing pages & conversion funnels
• CRM/email/SMS automation
• App installs & activation campaigns
• Analytics & reporting
• Retargeting & customer retention
• Creative testing & optimisation
• You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.

Key Responsibilities

Funnel Strategy & Growth

• Build and optimise full-funnel customer journeys
• Improve conversion rates across landing pages, ads, onboarding, and retention flows
• Develop acquisition-to-retention strategies that increase ROAS and customer LTV
• Analyse funnel drop-offs and implement optimisation strategies

Paid Advertising

• Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
• Scale paid acquisition campaigns for app installs and lead generation
• Conduct A/B testing across creatives, copy, and landing pages
• Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics

App Marketing

• Drive app downloads, onboarding, engagement, and retention
• Execute app install campaigns across multiple channels
• Work alongside developers on attribution tracking and analytics setup
• Improve activation and retention metrics

CRM & Automation

• Build automated email and SMS sequences
• Manage lifecycle campaigns and remarketing workflows
• Segment customer databases for targeted campaigns
• Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred

Analytics & Reporting

• Track campaign performance using GA4, Meta Business Manager, and attribution tools
• Build dashboards and performance reports
• Monitor funnel KPIs and provide growth recommendations
• Use data to drive decision-making and marketing optimisation

Requirements

• 4+ years experience in Digital Marketing or Growth Marketing
• Strong experience managing end-to-end funnels
• Proven experience marketing apps or SaaS platforms

Hands-on experience with

Meta Ads

Google Ads

TikTok Ads

GA4

• CRM automation platforms
• Funnel builders & landing pages

Strong understanding of

Conversion Rate Optimisation (CRO)

• Customer acquisition
• Retention marketing
• Attribution tracking
• A/B testing
• Excellent communication skills
• Ability to work independently in a remote environment
• Experience working with Australian businesses highly preferred

Highly Regarded

Experience scaling mobile apps

Experience with GoHighLevel

• Experience with Shopify or subscription-based businesses
• Experience with AI marketing tools & automation
• Copywriting and creative strategy experience
• SEO & organic growth understanding

What's Offered

• Stable full-time remote role
• Long-term opportunity with growth potential
• Work directly with leadership teams
• AU-focused business environment
• Competitive salary based on experience
• Performance-driven culture with autonomy