Director Marketing Technology Strategy

This leader is responsible for leading the enterprise marketing technology strategy function, owning platform vision, architectural standards, and governance across the MarTech ecosystem. This role defines how marketing technology capabilities are designed, integrated, and evolved to support business priorities, ensuring investments deliver measurable value, reduce complexity, and enable scalable execution.

Develops and manages the technology maturity roadmap and innovation pipeline for the marketing organization. The leader serves as a strategic partner who works closely with IT to ensure platforms and tooling are aligned, interoperable, and fit for purpose. This role establishes enterprise standards and roadmaps, evaluates and prioritizes marketing technology investments, and embeds governance into day‑to‑day decision‑making to ensure marketing technology can scale safely, efficiently, and sustainably across the organization.

The ideal candidate combines strategic vision with operational rigor, possesses strong analytical and communication skills, and demonstrates the ability to influence all levels of the organization. This role is integral to building a resilient, insight-driven marketing function that delivers sustained value to the business.

Major Responsibilities

Technology Strategy

• Define and own the enterprise marketing technology strategy and multi - year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles
• Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation
• Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities
• Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long - term sustainability
• Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision - making

Operational Excellence

• Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards
• Serve as the escalation point for complex cross - platform, integration, or architectural decisions, resolving conflicts and driving alignment
• Ensure marketing technology platforms are interoperable and data - ready, supporting journey orchestration, personalization, and performance measurement
• Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack
• Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent - aware personalization and activation
• Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work
• Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value

Team Leadership and Development

• Lead and mentor a high-performing team that proactively identifies opportunities solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team.
• Foster s a performance -driven work environment, setting clear goals, providing feedback, and supporting ongoing development.
• Provide guidance and coaching for team members, guiding them to advance their subject matter expertise and identify future leaders to meet business objectives .

Licensure, Registration, and/or Certification Required

Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology). Specific certifications may vary by role.

Education Required

Bachelor’s degree in information systems, technology management, marketing, or a related field .

Experience Required

• 8 + years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines
• 3 + years of experience managing others required .
• Has demonstrated knowledge and experience with marketing operations planning and execution

Knowledge, Skills & Abilities Required

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non - technical audiences
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

Preferred Job Requirements

Preferred Education

Preferred education: Master’s degree or equivalent in a relevant field or industry.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Our Commitment to You

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.