Marketing Strategy Lead (Lebanon)

We are seeking a Marketing Lead to drive integrated growth across Lebanon, owning campaign strategy, lead generation, and revenue impact through data-driven optimization.

Job Purpose

Lead and execute marketing strategy in Lebanon to increase brand awareness, generate qualified leads, and improve revenue performance through integrated campaigns and analytics-led decision-making.

Job Duties and Responsibilities

• Campaign strategy development
• Integrated campaign management
• Lead generation & conversion optimization
• Analytics & KPI tracking (GA4, Google Ads, social insights)
• Marketing automation & CRM execution (HubSpot/Mailchimp)
• Content marketing & SEO fundamentals
• Budget planning and ROI reporting
• Stakeholder management & cross-functional coordination
• Project planning & launch execution
• Decision-making & data-driven mindset
• Marketing reporting & performance dashboards

Required Qualifications

• Experience with campaign management tools (HubSpot/Mailchimp)
• Proficiency in analytics (GA4, Google Ads, social insights)
• Knowledge of content marketing and SEO basics
• Hands-on marketing automation and CRM usage
• Budgeting and KPI-based reporting skills
• Strategic thinking and data-driven decision-making
• Leadership and team coordination experience
• Strong stakeholder communication skills
• Project planning and execution capability