About The Role

Schedule: Full-Time

Our Story

Founded in 2012 by brothers John and Jeff Inch, Inch & Co. has grown from a small local builder into an award-winning family of companies — earning recognition as one of Central Pennsylvania's fastest-growing companies by the Central Penn Business Journal in 2022. Headquartered in York, Pennsylvania with expansions into North Carolina and Ohio, we take an integrated approach to real estate — spanning land development, design, construction, management, and long-term investment — so that quality and purpose are built into every detail.

Summary

Inch and Co is seeking an experienced and results-driven Marketing Director to lead all marketing, branding, and lease-up strategy for our multifamily property portfolio in the Charlotte, NC market. This role owns the marketing vision for the community — driving occupancy, renewal, and revenue goals through data-informed campaigns, strong digital presence, and a resident-focused brand experience. The ideal candidate combines strategic marketing expertise with hands-on execution, thrives in a fast-paced property environment, and is comfortable traveling regularly (5–7 days per month) to support regional properties, attend industry events, and collaborate with ownership and management teams across markets.

Your Role

Develop and execute marketing strategy — brand positioning, digital advertising, social media, and resident engagement — to drive occupancy, renewal, and revenue goal.
Manage the marketing budget across digital, print, events, and listing platforms (ILS, Google Ads, social)
Oversee website, SEO/SEM, and online reputation management, including review monitoring
Lead lease-up campaigns, resident events, and community outreach for new or repositioned properties
Analyze market trends and competitor data to inform pricing, messaging, and campaign strategy
Direct designers, photographers, and outside vendors/agencies to produce marketing collateral, ensuring brand consistency across all properties
Travel 5–7 days per month to support property visits, regional teams, conferences, and lease-up launches
Report marketing KPIs (traffic, conversion, cost-per-lease, occupancy) to ownership and leadership, staying current on industry trends and tools

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years of marketing experience, including 2–3 years in multifamily/real estate marketing and lease-up campaigns
Strong knowledge of digital marketing channels (SEO/SEM, paid social, ILS platforms) and property management software (Yardi, RealPage, Entrata, or similar) a plus
Excellent communication, analytical, and project management skills, with ability to manage multiple properties at once
Willingness to travel 5–7 days per month; valid driver's license
Based in Maiden, NC