Growth Marketing Specialist

Join SAVii: Transforming Employee Wellness Across Emerging Markets

About SAVii

SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked wellness services that empower HR leaders to support their teams' financial health.

Important Note for Applicants

SAVii was recently acquired by GoTyme Bank, the country’s fastest-growing digital bank. While this position is hosted on the GoTyme Bank career page, you are applying specifically for a role within the SAVii organization. This partnership allows us to leverage GoTyme’s banking infrastructure to further our mission of financial inclusion.

Our Culture

At SAVii, we operate under a remote-first philosophy, prioritizing results and employee well-being. We foster a culture of collaboration, respect, and continuous professional growth. Our environment is fast-paced and execution-oriented, designed for individuals who are comfortable challenging the status quo and taking ownership of their contributions.

Your Impact: Key Responsibilities

As a Marketing Specialist, you will be responsible for developing and executing Growth Marketing strategies to promote SAVii’s services, enhance brand visibility, and drive business growth. This role encompasses both user acquisition and customer marketing. Depending on business priorities, your primary focus may be supporting acquisition campaigns or driving partner maintenance and retention initiatives. You will collaborate with cross-functional teams, such as Marketing Operations, the Customer Success Team (CST), and other internal stakeholders to ensure cohesive and effective marketing campaigns that align with the company's user growth objectives.

Marketing Strategy and Planning

• Collaborate with the marketing team to develop comprehensive marketing plans and strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify industry trends and opportunities.
• Utilize insights to devise marketing strategies that target specific customer segments effectively.

Campaign Strategy & Execution (Focus Areas may vary based on assignment)

• Acquisition Focus: Plan and execute acquisition marketing campaigns designed to hit targeted new user creation objectives.
• Customer/Retention Focus: Support partner maintenance, engagement, and retention campaigns to ensure ongoing user creation goals are met.
• Agility: Maintain the flexibility to cross-train and support both acquisition and retention initiatives as dictated by business priorities.
• Execute and manage marketing campaigns, from concept development to implementation and performance analysis (end-to-end campaign management).
• Monitor campaign performance metrics and adjust strategies to optimize results.

Marketing Materials Creation

• Together with Marketing Operations, help create engaging and relevant marketing materials including emailers, social messaging posts, SMS, etc.
• Ensure that the content adheres to the brand's tone, style, and messaging guidelines.

Analytics and Reporting

• Utilize marketing analytics tools to track campaign performance and other key performance indicators (KPIs).
• Prepare regular reports on marketing activities and present insights and recommendations to stakeholders.

Qualifications: Skills & Experience

Bachelor's degree in Marketing or related field (or equivalent experience).

At least 3 years proven experience in marketing, preferably in a similar role or related industry.

Proficiency in using marketing and data analytics tools to gather and interpret data.

Excellent communication and copywriting skills.

Creative mindset with the ability to think outside the box.

Ability to work both independently and collaboratively within a team.

Detail-oriented and highly organized with strong project management skills.

Familiarity with market research techniques and data analysis.

Proficiency in Google Suite and project management tools.

Why Join SAVii?

Joining SAVii means contributing to a platform that directly improves the lives of thousands of employees. We offer a competitive benefits package, flexible work arrangements, and a professional environment that encourages diversity and innovation.

Commitment to Diversity & Inclusion

SAVii is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and believe that a diverse range of perspectives is essential to our success as a fintech leader.

Application Process

If you are a driven professional looking to make a meaningful impact in the financial wellness space, we invite you to apply.

Visit website

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.