Senior Lifecycle Marketing Manager, Retention & LTV

WHAT YOU'LL DO

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• Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
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Build and manage key member moments including

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• Onboarding and first-visit activation sequences
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• Prescription refill and medication adherence reminders
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• Renewal and pre-renewal engagement programs
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• Win-back and churn-prevention flows
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• Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
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• Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
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• Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
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• Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
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• Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes
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• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
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• Mentor and set best practices as the lifecycle team scales

WHAT YOU'LL BRING

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• 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
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• 3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing)
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• Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement
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• Experience owning renewal or subscription retention metrics with direct accountability for results
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• Comfort partnering with data teams on segmentation, event tracking, and reporting
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• Extremely detail-oriented with strong QA instincts
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• Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice
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• Ability to manage multiple programs simultaneously in a fast-moving environment
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• A bias toward action: ship, learn, iterate

Nice to Haves

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• Experience in subscription, DTC, or consumer health/wellness
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• Familiarity with predictive churn models or propensity scoring
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• HTML knowledge for email troubleshooting
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• Experience with medication adherence, healthcare, or compliance-sensitive messaging

WHY THIS ROLE IS EXCITING

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• You'll own the programs that determine whether members stay, renew, and grow with Dutch
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• Retention is the highest-leverage number in a subscription business, and this role has direct accountability for it
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• You'll shape how Dutch deepens trust with members over the full life of their pet
• WHY WORK FOR DUTCH?
• Why Work for Dutch?
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• Competitive annual salary range between $110,000 - $140,000
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• Remote working location
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• Health, dental and vision insurance
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Flexible PTO

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• 401k plan
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• Robust holiday schedule
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• Growth opportunities!

DUTCH'S GUIDING PRINCIPLES

• Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
• Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.