Product Marketing & GTM Lead

About the Role

We are seeking a dynamic Go-to-Market (GTM) Lead who thrives in fast-paced startup environments. As the first GTM hire, you will be directly responsible for the full launch strategy and execution of two upcoming SaaS products. You will lead the go-to-market efforts from end to end, starting with Product A and then applying learnings to Product B.

Responsibilities

GTM Strategy & Execution

• Own the full go-to-market strategy and execution for Product A and Product B.
• Build and execute the entire launch plan from conceptualization to execution, personally driving initiatives rather than delegating.
• Transition insights from Product A to successfully launch Product B.

Beta User Acquisition & Outreach

• Identify, reach out to, and onboard beta users for Product A.
• Use innovative outreach methods to build meaningful relationships with early users.

Positioning & Messaging

• Create compelling positioning and messaging that clearly communicates product value.
• Ensure messaging resonates with target users and drives engagement.

Launch Assets & Campaigns

• Develop all launch assets including copywriting, email campaigns, landing pages, and user sequences.
• Coordinate with partners and stakeholders to support execution.

Playbook Development

• Document successful strategies, learnings, and results.
• Build a repeatable GTM playbook to improve speed and efficiency for future launches.

What Makes You a Perfect Fit

• Thrive in fast-paced startup environments where execution is critical.
• Comfortable working in ambiguity and adapting quickly to change.
• Strong mix of strategic thinking and hands-on execution.
• Excellent communication skills with the ability to craft compelling narratives.
• Bias towards action and continuous iteration based on feedback.

Required Experience & Skills

• Proven experience as an early GTM hire (employee #1–5) in a B2B SaaS startup.
• Experience leading at least one successful product launch end-to-end.
• 4–8 years of experience in product marketing, demand generation, growth, or launch strategy.
• Strong ability to multitask across copywriting, campaigns, and outreach.
• Experience building systems and processes to improve future launches.

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Client Interview with Marketing Leadership

Offer & Background Verification

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