About The Role

ABOUT THE ROLE

This is a full ownership role for a sharp content marketer ready to define how US businesses discover and trust an AI-powered communication platform built for SMEs. You will shape the voice across every stage of the customer journey, from paid ads to organic content, working end-to-end alongside a fast-moving, ambitious team.

WHAT YOU'LL DO

Own the end-to-end content marketing strategy for the US market, covering paid and organic channels.
Write and refine website and landing page copy specifically optimised for US audiences.
Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
Script ad creatives for YouTube and paid social platforms.
Build and execute organic content strategies across relevant social media platforms.
Collaborate with creators, customers, and influencers to produce authentic, resonant content.
Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.
Contribute to product positioning and go-to-market messaging as the company grows.

WHAT WE'RE LOOKING FOR

4 or more years of experience in content marketing, copywriting, or growth marketing.
Proven background in B2B SaaS or a fast-growing software environment.
Outstanding English writing ability specifically tuned for a US audience, with native or C2 proficiency.
Strong command of performance marketing principles and conversion-focused copywriting.
Hands-on experience writing paid copy for platforms such as Meta, Google, and LinkedIn.
Experience scripting video ad creatives for platforms like YouTube and paid social.
Track record of building and executing organic social content strategies.
Analytical mindset with experience using A/B testing and analytics to optimise content.
Comfort collaborating with creators, customers, or influencers to shape messaging.
Experience contributing to product positioning or go-to-market strategy is a plus.