About The Role

This role is not eligible for immigration sponsorship

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

SEA is seeking a Director of Strategic PR to join our Corporate Communications team in Plano, TX. This role offers a unique opportunity to help drive Samsung’s corporate brand communications strategies and shape public narratives at the intersection of technology, innovation and community impact. The ideal candidate will be a strategic communicator with strong media savvy, sound instinct for connecting dots to uncover stories that resonate with external audiences, and have experience navigating matrixed organizations to develop breakthrough communications campaigns that generate positive, high-profile media coverage for the brand. Proven ability to identify, develop and drive competitive thought leadership narratives is required.

Reporting to the Senior Director of Strategic PR, this role will lead initiatives that strengthen Samsung’s reputation among key top tier and mainstream media, new media and other strategic outlets. This role requires the ability to engage with global stakeholders and leaders across multiple business groups on PR initiatives. This position will also include media relations responsibilities with critical top tier mainstream media.

Create and execute communications strategy that enhances the corporate brand image
Engage media with proactive storytelling
Collaborate with stakeholders across the business on executive communications and thought leadership
Experience leveraging Paid, Earned and Owned strategies in a Comms environment, with proven success in framing impactful communications campaigns that support varying organizational needs and reach target audiences
Drive a regular cadence of thought leadership for Samsung Electronics America, and maintain steady editorial calendar
Support external C-Suite executive communications, inclusive of media interviews, speaking opportunities, & owned content
Craft sound end-to-end strategic approach and timelines based on a deep understanding of media relations and competitive landscapes.
Deep expertise in the art of media relations, with the ability to engage and maintain relationships with top-tier media contacts
Assume the role of “brand storyteller” – strong narrative writing skills a must
Experience with measurement data analysis & KPI reporting to C-suite audience
Solid written and verbal communication skills, organization and presentation skills; analytical and problem-solving abilities;
Collaborative nature and desire to engage thoughtfully with a world-class PR organization across teams, regions, and globally
Of two minds: Strategic thinker who understands the business & communications challenges and can develop smart, data-driven strategies

Creative thinker to bring fresh perspective and develop ideas that challenge status quo

Skills and Qualifications

Required Qualifications

Bachelor’s degree in related field
15+ years of PR experience
Experience in building and executing media relations strategy that reaches Top Tier business and mainstream, & technology media plus New Media like Substack and “news-fluencers”
AI-fluency
Experience with influencing at all levels of the organization and extreme flexibility to be proactive & solutions-oriented in a fast-paced, ever-changing environment; comfort and experience with being a leader on a team comprised of peers, direct reports & agency partners
Thinks and speaks in numbers when it comes to articulating success and lessons learned

Preferred Qualifications

Corporate Communications experience preferred; Supporting B2B and B2C technology companies a plus
MBA or graduate degree a plus
Experience in house and agency preferred

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.