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Marketing & Events Specialist
JFCS Of The Suncoast · Sarasota, FL, United States
About The Role
About the Department
The Development & Marketing Department is responsible for fundraising, promoting JFCS and engaging with
our community. Key functions include
- Fundraising – securing funding from individual donors, businesses, public and private foundations, community organizations and others
- Public Relations – managing our public image and communicating our successes
- Digital Marketing – utilizing social media, email campaigns and our website to reach a wider audience
- Content Creation – developing engaging content that highlights our impact and the issues we address
- Community Outreach – connecting with others to foster partnership and support
- Volunteerism – recruiting and managing volunteers to support JFCS clients and programs
Job Summary/Function
- The Marketing & Events Specialist is a key member of the Development team with a primary responsibility
- for telling the story of the impact of JFCS through social media and content creation and building the brand
- awareness of the organization within the community. The position also leads special event planning and
- implementation for JFCS. A vital element to this role is the creation and implementation of a comprehensive
- marketing strategy that supports the organization’s development goals and strategic plan.
Marketing
- Supports the Development lead in development and marketing efforts in alignment with fundraising development goals.
- Develops a long-range marketing, branding and community relations plan.
- Expand community outreach through speaker’s bureau and volunteer activities.
- Design multi-channel campaigns across email, social media, print, and web to promote upcoming events.
- Cultivate relationships with media, volunteers, and other organizations.
- Develop, in collaboration with the development team, an integrated donor marketing plan for benefactor communication, recognition and stewardship.
- Special Events
- Research and develop all aspects of JFCS special events to ensure financial and attendance objectives are met.
- Identify resources and systems required to implement the events effectively, in conjunction with the
- Development lead.
- Provide staff support for volunteers and committees charged with responsibility for fundraising events.
- Develop and produce appropriate communications and materials for each event.
- Analyze campaign performance using key performance metrics and deliver post-event reports.
- Foster good relationships with development staff in other organizations and identify opportunities for collaboration.
- Track event expenses and process campaign performance.
- Other duties as assigned
Requirements
Qualifications and Skills
- Bachelor’s degree in marketing, Communications or related field.
- Minimum of 3 years’ experience working in marketing or a fundraising function with responsibility for both idea creation/planning and implementation within a community-based organization.
- Experience in planning and implementing fundraising and other special events.
- Non-Profit experience preferred
- Working knowledge of social media tracking tools, Adobe Creative Suite (Illustrator, InDesign) or Canva.
- Proficiency in event management software, CRM databases and marketing automation tools.
- Exceptional verbal and written communication skills.
- Ability to multi-task and to work independently.
- Proficiency in Microsoft Office, Donor Perfect and Constant Contact.
- Training Requirements:
- Completion of all required agency-wide and program-specific trainings.
- Physical Requirements:
- Desk work with computer usage for extended periods
- Occasional irregular hours and capacity to work under pressure
- Full range of motion and corrected vision, hearing, and speech (or reasonable accommodations)
- Ability to lift and carry up to 30 pounds
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