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Marketing & Events Specialist

JFCS Of The Suncoast · Sarasota, FL, United States

Events & ConferencesExternal listingvolunteerabout 4 hours ago

About The Role

About the Department

The Development & Marketing Department is responsible for fundraising, promoting JFCS and engaging with

our community. Key functions include

  • Fundraising – securing funding from individual donors, businesses, public and private foundations, community organizations and others
  • Public Relations – managing our public image and communicating our successes
  • Digital Marketing – utilizing social media, email campaigns and our website to reach a wider audience
  • Content Creation – developing engaging content that highlights our impact and the issues we address
  • Community Outreach – connecting with others to foster partnership and support
  • Volunteerism – recruiting and managing volunteers to support JFCS clients and programs

Job Summary/Function

  • The Marketing & Events Specialist is a key member of the Development team with a primary responsibility
  • for telling the story of the impact of JFCS through social media and content creation and building the brand
  • awareness of the organization within the community. The position also leads special event planning and
  • implementation for JFCS. A vital element to this role is the creation and implementation of a comprehensive
  • marketing strategy that supports the organization’s development goals and strategic plan.

Marketing

  • Supports the Development lead in development and marketing efforts in alignment with fundraising development goals.
  • Develops a long-range marketing, branding and community relations plan.
  • Expand community outreach through speaker’s bureau and volunteer activities.
  • Design multi-channel campaigns across email, social media, print, and web to promote upcoming events.
  • Cultivate relationships with media, volunteers, and other organizations.
  • Develop, in collaboration with the development team, an integrated donor marketing plan for benefactor communication, recognition and stewardship.
  • Special Events
  • Research and develop all aspects of JFCS special events to ensure financial and attendance objectives are met.
  • Identify resources and systems required to implement the events effectively, in conjunction with the
  • Development lead.
  • Provide staff support for volunteers and committees charged with responsibility for fundraising events.
  • Develop and produce appropriate communications and materials for each event.
  • Analyze campaign performance using key performance metrics and deliver post-event reports.
  • Foster good relationships with development staff in other organizations and identify opportunities for collaboration.
  • Track event expenses and process campaign performance.
  • Other duties as assigned

Requirements

Qualifications and Skills

  • Bachelor’s degree in marketing, Communications or related field.
  • Minimum of 3 years’ experience working in marketing or a fundraising function with responsibility for both idea creation/planning and implementation within a community-based organization.
  • Experience in planning and implementing fundraising and other special events.
  • Non-Profit experience preferred
  • Working knowledge of social media tracking tools, Adobe Creative Suite (Illustrator, InDesign) or Canva.
  • Proficiency in event management software, CRM databases and marketing automation tools.
  • Exceptional verbal and written communication skills.
  • Ability to multi-task and to work independently.
  • Proficiency in Microsoft Office, Donor Perfect and Constant Contact.
  • Training Requirements:
  • Completion of all required agency-wide and program-specific trainings.
  • Physical Requirements:
  • Desk work with computer usage for extended periods
  • Occasional irregular hours and capacity to work under pressure
  • Full range of motion and corrected vision, hearing, and speech (or reasonable accommodations)
  • Ability to lift and carry up to 30 pounds

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