Senior Manager, Content & Channels
SD Guthrie Berhad · Ara Damansara, Selangor, Malaysia
About The Role
We value our people and encourage everyone to grow professionally. If you think this opportunity is right for you, we encourage you to apply!
Job Description
Your Mission
The Senior Manager, Content & Channels is responsible to support the Group Communications department in the strategic planning, development and execution of corporate communications initiatives that protect & project SD Guthrie’s brand and reputation among stakeholders. The role oversees media planning & relations, crisis & issues management, corporate messaging, digital & social media, and internal communications, while serving as a trusted advisor to leadership and ensuring the brand’s narrative is consistent and impactful across all channels.
Media Relations & Editorial
- Develop and execute comprehensive communication strategies, tactics and campaigns to drive brand narrative aligned with enterprise strategy and objectives
- Lead external communications efforts – media briefings, press releases, articles, FAQs, interviews and Q&As, among others
- Support internal stakeholders with content development through editorial and proofreading works, including development of senior leadership messages, presentation decks and speeches
- Build and maintain strong relationships with media, journalists, and key stakeholders
- Monitor trends and audience insights to enhance communication effectiveness
- Responsible for global media monitoring and listening, preparing daily media monitoring reports for management, utilising subscribed tools and techniques
Reputation, Crisis & Issues Management
- Lead in issues identification and resolution, as well as responding to emerging priorities and crisis situations; plus develop and implement a crisis communication plan when the need arises
- Manage the Group’s communications risk register - focused on reputational risk analysis, mitigation, and controls
Digital & Social Media
- Strategise and manage all official owned media for SD Guthrie, including website and social media platforms and oversee creation of high-quality content
Internal Communications
- Facilitate effective internal communication to keep employees informed and engaged
- Oversee all internal communications channels, not limited to SharePoint portal and Group Announcements; as well as internal communications events online, hybrid and physical events, such as townhalls
Admin, Analytics & Reporting
- Develop and manage the communication budget efficiently
- Monitor team performance and develop regular reports to assess communication strategies
- Stay updated on emerging trends in media, communications, and digital landscape
- Introduce innovative approaches, tools, and formats to strengthen communications impact
Ideal Candidate
- Bachelor's Degree in Public Relations, Mass Communications, Journalism, Media or a related discipline
- Minimum 12 years of experience in a Corporate or Strategic Communications / Corporate or Public Affairs / Media Relations / Stakeholder Management leadership role, preferably in a large and listed multinational corporation
- Proven track record in planning, developing and implementing brand narrative, reputation management and corporate communications campaigns
- Strong media relations with an established network of journalists, media outlets, and key industry stakeholders
- Exceptional writing, storytelling, and content development skills, with experience crafting media statements and executive communications
- Strong understanding of digital communications, social media strategy, and integrated communication campaigns.
- Proven ability to lead crisis communications and manage sensitive reputational issues effectively
- Excellent leadership, influencing, and stakeholder management skills, with the ability to advise and engage senior executives and external stakeholders
Why Join Us?
- Flexible Benefits Coverage
- Hybrid Workplace
- Learning on Demand
- Employee Wellness Programme
- Employee Engagement Activities
- Fully Subsidised Sports Clubs
- Education Assistance (terms & conditions apply)
- Free Parking
- Free Shuttle Service from nearest LRT
- and many more...
- Only shortlisted candidates will be notified.
- To apply, please submit your resume and cover letter outlining your interest for this role.
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