Marketing Manager - Charlotte Tilbury

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.

Position Overview

You act as the ultimate Charlotte Tilbury ambassador by leading and engaging your team with the unique Tilbury vision. You are a dynamic and inspirational General Manager who is a true coach that helps develop the team to achieve all sales and operational targets. You demonstrate the ability to recruit and train #1 talent for expert artistry and never-ending Tilbury Theatre. You are flexible and a strong communicator that has the capability of guiding and supporting the team. You pride yourself on creating and driving magical customer experience by building genuine emotional connections. Not only do you dare to dream it – you dare to do it.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with global brand guidelines and local market needs
• Drive brand awareness, desirability, and market share growth in Indonesia
• Ensure consistent brand image and positioning across all touchpoints

Campaign & Launch Management

• Lead end-to-end execution of product launches, campaigns, and promotional activities
• Localize global campaigns to fit the Indonesian market
• Coordinate closely with regional/global teams to ensure alignment and timely execution

Digital & Social Media

• Oversee digital marketing strategies including social media, KOL/influencer marketing, and e-commerce activations
• Drive online visibility, engagement, and conversion across platforms (e.g., TikTok, Instagram, e-commerce channels)
• Monitor digital performance and optimize campaigns based on insights

Retail & Trade Marketing

• Collaborate with retail and sales teams to develop in-store activations and promotions
• Ensure strong execution of visual merchandising and brand experience at counters
• Support sell-out performance through impactful retail initiatives

Budget & Performance Management

• Manage marketing budget effectively to maximize ROI
• Track and analyze campaign performance, sales results, and key KPIs
• Provide regular reports and insights with actionable recommendations

Stakeholder Management

• Work closely with internal teams (sales, e-commerce, education, PR) and external partners
• Build strong relationships with agencies, media, and KOLs
• Act as the key point of contact for brand-related initiatives in the local market

Requirements

Bachelor’s degree in Marketing, Business, or related field

Minimum 5–7 years of experience in marketing, preferably in beauty, luxury, or FMCG industry

Strong understanding of the Indonesian beauty market and consumer behavior

Proven experience in brand management, campaign execution, and digital marketing

Strong analytical skills with the ability to translate data into insights

Excellent communication and stakeholder management skills

Creative, proactive, and results-driven

Fluent in English (both written and spoken)

Visit website

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the automony but not without guidance and geniune care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

To find out more about LUXASIA career opportunities? Please visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please contact us at https://www.luxasia.com/contact/

Did we get you excited? You can learn more about us

• > LinkedIn
• > Instagram: @luxasia