Social Media Consultant

ABOUT THE ROLE

Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results.

WHAT YOU’LL DO

Paid Social & Performance Marketing

• Plan, launch, and optimize ad campaigns that generate consultation bookings
• Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google
• Manage budgets and continuously improve performance through structured testing (creative, offers, audiences)
• Build and optimize retargeting campaigns to increase conversions

Organic Growth & Social Presence

• Improve organic follower growth across platforms
• Increase reach, engagement, and trust-building visibility
• Recommend posting strategies that strengthen brand awareness
• Align organic content with paid campaigns for stronger overall performance

Content & Creative Direction

• Work with existing renovation photos and videos
• Recommend platform-specific content formats and messaging that resonates with homeowners
• Provide clear creative guidance for what to post and why it works

Landing Pages & Conversion Improvement

• Review landing pages connected to ad campaigns
• Diagnose why visitors are not booking consultations
• Recommend conversion improvements (CRO) to increase bookings and clarity of the offer
• Lead Capture + Follow-Up Support
• Improve lead capture forms (email + phone) and opt-in flow
• Ensure lead tracking is connected correctly to the CRM
• Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations

Reporting & Optimization

• Track and report paid + organic performance
• Provide simple, actionable reporting on leads, consultations, growth, and next steps
• Make recommendations based on results and implement improvements quickly

WHAT WE’RE LOOKING FOR

• Proven experience driving results with social media marketing (paid + organic)
• Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube
• Experience marketing home services/remodeling/real estate/construction is a strong plus
• Demonstrated ability to convert audiences into booked consultations or qualified leads
• Clear, practical communication and strong ownership of outcomes

WHAT SUCCESS LOOKS LIKE

• Increased qualified consultation bookings for kitchen and bath renovation services
• Consistent organic follower growth and stronger engagement
• Clear performance insights and a repeatable strategy by platform

ENGAGEMENT DETAILS

• Pilot-based engagement (extends based on performance)
• Short onboarding period
• Regular performance reviews and clear targets
• Opportunity to expand scope if results are strong