About The Role

Please go through the below KPI. Once you apply you will be invited for the Competency based chat Interview whihc is an AI based tool Sapia. Please take your time and respond to the role based questions. Its an important part of your application processing.

Key Accountabilities

Proposition
Deep segment understanding
Develop the proposition
Manage the Roadmap
Steer the GTM
P&L accountability
Digital Real Estate Management
Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
Campaign Execution & Coordination
Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
Upsell & Cross-Sell Enablement
Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
Collaborate with the CRM and Base management team to personalize offers across the customer journey.
Performance Tracking & Reporting
Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
Conduct A/B testing on creative and placements to optimize engagement and ROI.
Continuous Optimization
Analyze funnel performance and propose actionable improvements for conversion rate optimization
Monitor competitor trading tactics and best practices for internal digital real estate development.

Qualifications

Bachelor’s degree in marketing or business management related field or equivalent experience

Experience

3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
Uplift in traffic and conversion from internal digital estate.
Performance of key internal placements (CTR, engagement, conversion).
Volume and revenue contribution from digital upsell/cross-sell campaigns.
Improved coordination and efficiency in campaign execution cadence.

Skills

Proven ability to manage multiple campaigns and digital surfaces simultaneously.
Strong collaboration and stakeholder management skills (across marketing, design, and product).
Excellent attention to detail, commercial acumen, and execution discipline.

(Once you will go through below Job Description and apply for the role you will be invited for the AI based Competency chat Interview. This is designed for you to respond to role specific questions and help you also to understand the role requirement based on your relevant experience. So please expect the Sepia Interview invite once you complete the application.)