US Sales Director (East)

👋 About Us

sunday is building the fastest, simplest way to pay in restaurants. With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds. We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction. Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights. We push ourselves to go beyond what’s expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.

About the Role

As the Sales Director East for sunday, your mission will be to build the highest-performing East US Field SMB region. You will own regional revenue performance, develop the Team Lead layer, raise AE productivity, and make the East a reliable engine for new restaurant growth.

You will report to the VP Sales US and work closely with Christine de Wendel, US CEO & co-founder, as well as our cross-functional teams. The role is based in New York, Atlanta, or Miami and requires regular travel across the East region, with hands-on coaching in the field.

Join early, grow fast, and shape the journey!

Key Responsibilities

• Own East regional performance, including the EMNR signed target, location signed target, and regional operating plan.
• Lead, coach, and develop the Team Leads responsible for Mid Atlantic, Southeast, and the existing East team structure.
• Build the East organization by helping hire AEs and Team Leads during the next hiring wave.
• Establish a clear weekly operating rhythm covering forecasting, pipeline reviews, deal coaching, activity quality, hiring, ramp, and performance management.
• Stay close to customers and the field by building relationships with key operators and joining important calls, ride-alongs, and deal reviews.
• Conduct regular market visits across the East region to understand local dynamics, support the teams, and strengthen customer relationships.
• Raise sales standards and AE productivity across prospecting, discovery, qualification, sales execution, negotiation, and close, while creating a culture of accountability, learning, resilience, and momentum.
• Diagnose the root causes of underperformance across talent, coaching, territory, pipeline, process, and market factors, and partner cross-functionally to improve conversion.

About You

• A strong record of personally exceeding sales targets or delivering exceptional sales performance, with strong commercial presence and raw sales ability.
• Meaningful experience leading, managing, and coaching approximately 10 to 20 people, either directly or through Team Leads, including hiring, ramping, and raising the performance bar.
• Strong command of the full sales cycle, SMB sales motions, pipeline and forecast routines, CRM discipline, and the ability to balance hands-on coaching with scalable people leadership.
• Nice-to-haves: Experience in B2B SaaS, fintech, payments, restaurant technology, hospitality technology, or another high-growth environment where teams create demand and change customer behavior.
• You bring grit, resilience, high agency, ambition, learning velocity, competitive intensity, talent magnetism, accountability, energy, humility, and self-awareness.
• Availability to regular travel across the East region, with hands-on coaching in the field.

What We Offer

• Salary: $150K - $180K base + OTE
• Stock Options
• A great office in the heart of Atlanta, Miami or NYC with a balance of in-person and remote work
• Free Vacation Policy
• 100% Employer-Covered Health Insurance
• 401K Plan

Interview Process

• Share your story: Application with resume
• Let's get to know each other through a phone screen interview
• Meet with the hiring manager
• Impress your future colleagues with a case study
• Meet with a Leader
• Reference Checks (3 most recent managers)
• Offer: we want you

Thank you for taking the time to apply, and looking forward to getting to know you!

sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).