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AS
Director of Sales
Amenitiz Solutions · Barcelona, Spain
About The Role
About the Role
As Director of Sales, you will be responsible for the commercial performance of Amenitiz across France, Spain, Italy, and Portugal - and the new markets that fall within EMEA as we continue to expand. Reporting directly to the CRO, you will lead a multi-layered sales organisation: Sales Managers and Team Leads, who in turn manage BDRs, SDRs, and Account Executives. This is a senior leadership role with direct impact on revenue, organisational design, and go-to-market execution across our core European markets.
Your Missions
Lead the Sales Strategy
- Define and execute the sales strategy across our core European markets in line with company growth objectives.
- Own revenue forecasting and target-setting - monthly, quarterly, and annually - with full accountability for MRR performance across the region.
- Develop scalable processes and playbooks that drive consistency and performance across markets.
- Partner closely with RevOps, Marketing, and Customer Success, bringing market feedback and pipeline insight into shared GTM priorities.
Lead the Organisation
- Build and develop a multi-layered sales organisation, from Sales Managers and Team Leads through to BDRs, SDRs, and Account Executives.
- Drive hiring, structuring, and development of the commercial leadership layer.
- Build a high-performance culture grounded in accountability, ownership, and continuous improvement.
- Serve as the key link between frontline teams and the CRO, translating strategy into execution.
Own the Commercial Model
- Own the commercial engine: allocate budget across markets, channels, and headcount for maximum return, and bring proactive investment cases backed by unit economics.
- Design team structures, headcount plans, and ramp timelines that maximise return on every euro invested.
- Drive the revenue outlook for the region: own the assumptions on ASP, channel mix, win rate and pipeline conversion, then lead the initiatives that close any gap to plan. RevOps own the model build.
- Track and report on key revenue metrics - new MRR, ASP, win rate, pipeline coverage, conversion rates, and rep productivity - to drive decision-making across the organisation.
About You
- 6-7+ years in senior sales leadership within a high-growth SaaS or B2B environment, including experience building and scaling a sales organisation
- Experience managing multi-layered sales teams - leading through Sales Managers and Team Leads, not just individual contributors.
- Strong track record in high-volume SMB sales, with experience selling to a similar ICP (independent businesses, hospitality, travel tech, or comparable).
- Comfortable operating within revenue models - you understand unit economics, forecasting, and what it takes to consistently hit recurring revenue targets.
- Multi-market experience and the ability to lead distributed teams across different cultures and geographies.
- Fluent in English and at least one of our core market languages - French, Spanish, Italian, or Portuguese.
- Proficient with HubSpot or similar CRM.
- Highly analytical, structured, and execution-focused, with strong communication skills at all levels of the organisation
Our offer
- Competitive salary with performance-based incentives
- Stock options with a progressive vesting schedule
- Comprehensive health insurance
- Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options
- Any book, purchased for you, plus access to a shared team library
- An international team of 35+ nationalities based in one of Europe's leading tech hubs
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