About The Role

The Senior Manager, Digital Product Management leads Vuori's product strategy across the front and back ends of the customer journey — how customers discover and browse products, and how they move through cart, checkout, payments, fulfillment, and returns. 

You'll build and lead a team of Product Managers and Associate Product Managers, owning the roadmap and prioritization for your portfolio while staying close enough to the detail to guide sharp product decisions. You'll partner closely with Product, Engineering, Site Experience, and Brand & Creative to align priorities and unify the customer experience. You'll also help define how the team incorporates AI-assisted workflows and AI tooling into everyday product work, as these tools continue to mature. 

This role reports to the Senior Director of Digital Product and Experience and leads a growing team of Product Managers and Associate Product Managers. 

What you'll get to do: 

Own product strategy and roadmap for your areas and team 
Translate strategy into sequenced, high-velocity execution across multiple quarters 
Champion a culture of impact-driven product thinking across the organization, tying decisions to measurable business outcomes 
Lead discovery, encouraging experimentation and prototyping to validate problems and opportunities before committing to the roadmap 
Ground your team's decisions in the full customer journey, connecting your area's work to others 
Build, lead, and develop a team of Product Managers/APMs, setting goals and supporting their growth 
Take hands-on ownership of select initiatives as an individual contributor — running discovery, defining requirements, and driving execution yourself 
Lead major cross-functional initiatives end-to-end, acting as the point person ensuring a seamless customer journey and aligning teams and leadership 
Use data, A/B testing, and analytics to ramp traffic on mid-to-large-scale projects, and guide your team to do the same 
Represent your team's roadmap and priorities to leadership, with clear updates on progress, outcomes, and lessons learned 
Manage vendor relationships and contracting processes for your portfolio 
Champion AI-assisted workflows and tooling, identifying opportunities to improve speed and quality of the team's work

Who you are: 

7+ years of product management experience, including 3+ years managing Product Managers or APMs 
Ecommerce, omnichannel, or retail experience preferred, ideally spanning both pre-purchase and post-purchase 
Systems-level thinker with a focus on the customer's underlying problem 
Player-coach mindset: comfortable owning hands-on work while also managing a team 
Track record coaching, developing, and recruiting PM talent 
Experience leading cross-functional initiatives and aligning senior stakeholders 
Hands-on experience designing and running A/B tests 
Comfortable working with product analytics tools (e.g., Amplitude, Mixpanel, GA) to inform decisions 
Skilled at sizing potential impact and prioritizing sharply across a mix of initiatives, backed by data 
Experience with AI tooling — research, prototyping, or workflow automation 
Strong written and verbal communication skills, including with senior leadership 
Comfortable in a fast-paced, resource-lean, high-autonomy environment 
Experience working with commerce platforms (e.g., Shopify, Salesforce Commerce Cloud) is a plus

Our investment in you

At Vuori, we’re proud to offer the following to our employees: 

Health Insurance 
Savings and Retirement Plan  
Employee Assistance Program 
Generous Vuori Discount & Industry Perks 
Paid Time Off  
Wellness & Fitness benefits

The salary range for this role is $173,000 per year - $215,000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.