About The Role

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Instagram | TikTok | Culture page

Role Mission

Lead the creative and narrative development of brands across digital environments, creating strategic ideas and content that strengthen brand positioning, connect with audiences, and generate impact across digital and social platforms.

New project coming!

Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy.

Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.

At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.

You'll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.

If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.

Key responsibilities

Conceptualize campaigns and creative proposals with a strong social-first approach.
Write copy for social media, digital campaigns, websites, ads, and branded content.
Develop scripts for audiovisual formats such as Reels, TikTok, and YouTube.
Adapt messaging and tone of voice according to the brand, audience, and communication channel.
Collaborate closely with creative, design, video, and marketing teams.
Build and maintain Tone of Voice (ToV) guidelines.
Propose ideas aligned with trends, digital culture, and consumer behavior.
Review and optimize copy to ensure clarity, impact, and communication consistency.
Support and mentor junior creative team members.