Digital Campaign Specialist

takealot.com , South Africa's leading online retailer, is looking for a highly talented Digital Campaign Specialist to join our retail media Advertising Team, in our Cape Town offices.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Digital Campaign Specialist Team Lead

Your responsibilities will include

• Ensure effective campaign planning and execution, against set targets and budgets.
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion.
• This involves, but not limited to: Assist with proposals where necessary Booking of campaigns into Asana and check against marketing calendar Insertion order and contract completion; ensure work does not commence without signed insertion orders) Prompt buyers and suppliers for briefs, check stock, align on brief objectives
• Liaise with client on creative assets; manage through to approval Liaise with clients on focus products, set up meetings etc
• Plan, project manage, schedule, and implement comprehensive all advertising campaigns to achieve established marketing objectives
• Compile POE once campaign is live on site
• Compile Full Report - Send a detailed report to clients Once campaign has ended,
• Work alongside the Performance campaign manager and Account managers on campaign strategies
• Evaluate non-performers and connect with publishers to enhance campaign Monitor on schedule delivery and find ways to optimize based on client's success metrics
• Daily analysis of campaign performance and delivery Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• Schedule and book approved campaigns into Asana project management system, cross-referencing with the master calendars and google sheets
• Participate in Telethon sales drive monthly Develop and implement advertising comprehensive digital Advertising strategies to enhance brand awareness and achieve Advertising goals.
• Plan, execute, and monitor digital campaigns across various channels Collaborate with the marketing team to create compelling content aligned with the overall strategy.
• Utilize analytics tools to track campaign performance, generate reports, and provide insights to improve future campaigns.
• Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas.
• Ensure campaigns are delivered on time and within the allocated resources.
• Coordinate with external agencies or vendors, when necessary, to support campaign objectives

Qualification & Experience

• An advertising / marketing or related qualification (Higher Certificate).
• Minimum 2 years digital campaign management experience

Attributes Required

• Smart, hard-working, with demonstrable integrity
• A passion online | digital marketing is essential
• Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organized with meticulous attention to detail
• Ability to multi-task and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
• A strong working knowledge of Excel / Google sheets and Microsoft Office
• Expertise in using digital marketing tools and platforms such as Google Ads, Ads Manager, Google Analytics, and other relevant tools.
• Strong analytical skills and proficiency in interpreting data to make informed decisions and optimizations.
• Excellent communication and teamwork skills to collaborate effectively with cross-functional teams.
• A creative mindset with the ability to think strategically and implement innovative campaign ideas.
• Up-to-date knowledge of industry trends and best practices in digital marketing.
• We are looking for an individual with a passion for digital marketing, a proactive attitude, and a drive to deliver high-quality, impactful campaigns that align with our company's objectives

The Environment

• We laugh hard, work harder, and take full ownership of our wins (and learning moments!)
• Teamwork makes the dream work – we're solution-seekers who thrive on collaboration
• Got feedback? Bring it on! We're always hungry for fresh ideas and honest input 🔄
• Ego? We checked that at the door. Results? Now we're talking!

• If you meet the above you are an Extraordinary Mind so come and join us!
• Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply .