Senior Partner Alliances Marketing Specialist

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Your day at NTT DATA

The Senior Partner Alliances Marketing Specialist is a senior subject matter expert, focused on managing and optimizing marketing efforts related to partnerships and alliances.

This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.

Key responsibilities

• Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
• Contributes to planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
• Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
• Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
• Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
• Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
• Collaborates with partners to share marketing data and insights, analyse campaign performance, and refine strategies.
• Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
• Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
• Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
• Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
• Performs any other related task as required.

To thrive in this role, you need to have

• Advanced proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
• Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
• Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
• Capability to analyze marketing data and metrics to measure the success of joint initiatives and optimize strategies.
• Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
• Team-oriented mindset with the ability to collaborate across different departments and functions.
• Advanced familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities.
• Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
• Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.

Academic qualifications and certifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.

Required experience

• Advanced demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
• Advanced experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
• Advanced demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
• Advanced experience in management and development of partnership value propositions collateral
• Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
• Advanced experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
• Advanced experience in analyzing marketing data and using insights to optimize joint marketing initiatives.

Workplace type

Hybrid Working

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career with us. Apply today