About The Role

The Assistant Director is responsible for promoting and enhancing the visibility of club sports programs, specifically premier club sports on campus and within the community. This role involves developing marketing and recruitment strategies, oversite of the Club Sports website, managing social media accounts, coordinating game day promotion and streaming, photography, video development and collaborating with student-athletes, campus organizations, and external partners to increase the recruitment of premier level athletes and engagement and participation in club sports. This individual will hire and oversee a group of interns to support content development for marketing, recruitment, and branding efforts.

Key Responsibilities

Marketing & Promotions

Develop and execute marketing and recruitment plans to promote club sports events, teams, and activities.
Create engaging content for social media platforms, university websites, and newsletters including but not limited to videos, photography, and streaming.
Work with EM Marketing and the University Marketing and Communications team to increase coverage of premier club sports. This position will work closely with the University Marketing and Communications team to maintain consistency in design and the use of university and department logos.
Design promotional and recruitment materials such as flyers, posters, videos, and digital ads.

Social Media & Digital Engagement

Manage and oversee the content of the club sports website.
Manage and grow club sports social media presence (Instagram, X, YouTube, Facebook, TikTok, etc.).
Build and maintain an annual digital plan (web site content and digital presence) for recruitment and promotion.
Monitor and analyze engagement metrics to optimize content strategy.
Create multimedia content, including photos, videos, and athlete spotlights. Record and create digital, game or highlight footage and other promotional video aimed at enhancing the club sport brand.
Maintain complete historical records, including photography and video archives, for club sports.
Arrange for and produce each sport’s team photos and player/coach headshots.
Participate in planning and preparation for special events such as Special Program Day, Admitted Student Days, Team Awards Banquets, etc.
Hire and manage student interns, work-study students, and volunteers in the execution of social media, streaming and media initiatives.
Maintain consistency in messaging and scheduling.
Understand key enrollment deadlines and initiatives to support communication and social presence.

Event Coordination & Fan Engagement

Assist in planning and promoting club sports events, tournaments, and fundraisers by developing promotional materials and communication strategies.
Partner with university colleagues to develop strategies to increase student attendance and engagement at club sports games through social media and marketing.
Collaborate with athletics, student organizations and campus departments to enhance club sports visibility through social media and targeted marketing.

Sponsorships & Partnerships

In collaboration with the Director and/or university advancement, produce content to engage potential sponsors and partners to support club sports initiatives.
Under the direction of the Director, coordinate branding and promotional opportunities with local businesses and campus organizations.
Assist with content development to support fundraising efforts and merchandise sales to enhance club sports programs.

Administrative & Other Duties

Maintain a marketing calendar for club sports promotions and events.
Maintain TeamSnap and official PCS communication to current student-athletes.
Track marketing effectiveness and provide reports on campaign performance.
Assist with internal communications between club sports teams, athletics, administration, and University Marketing and Communications.
Assist with game day setup and production as it pertains to promotion, communication, and live-streaming team competitions. Duties may include supervising live streaming, updating statistics, developing game scripts and overseeing the public address and/or play-by-play announcer at events.
Stay current on national trends in sports information, publications, and publicity including software, social media, and web site applications to provide guidance and recommendations to program leaders.
Attend meetings and collaborate with campus groups and organizations as needed
Track and assist with key administrative timelines.

Qualifications

Bachelor’s degree in marketing, sports management, communications, or a related field.
1-3 years’ experience in social media management, graphic design, or event promotion.
Strong writing, communication, and organizational skills.
Ability to work independently and collaborate with teams.
Knowledge of university club sports and enthusiasm for athletics preferred.
Proficiency in marketing tools such as Adobe Suite and social media analytics platforms is preferred.