COORDINADOR DE MERCADOTECNIA

Campaign Operations Support

• Support campaign production across email, SMS, push notifications, direct mail, and future communication channels.
• Assist with campaign setup and production activities within marketing platforms.
• Prepare campaigns for quality assurance and deployment.
• Coordinate campaign assets, creative files, and supporting documentation.
• Maintain campaign calendars and production schedules.
• Support campaign deployment readiness.
• Assist with operational coordination across multiple concurrent projects.

Quality Assurance

• Perform quality assurance reviews for customer communications.
• Validate links, landing pages, tracking parameters, personalization, and dynamic content.
• Verify campaign content against approved briefs and requirements.
• Review campaign rendering across supported devices and email clients.
• Execute pre-deployment checklists to ensure campaign readiness.
• Document issues identified during QA and coordinate resolution.
• Support post-deployment validation activities.

Documentation & Process Management

• Maintain campaign documentation and production records.
• Organize campaign files, creative assets, and operational templates.
• Maintain standard operating procedures and process documentation.
• Archive completed campaigns according to department standards.
• Update project tracking tools and status documentation.
• Maintain campaign naming conventions and documentation standards.

Operational Coordination

• Coordinate internal meetings and project status updates.
• Prepare campaign status reports for the Direct Marketing team.
• Track campaign milestones and deliverable deadlines.
• Monitor outstanding action items and follow up with stakeholders.
• Support vendor coordination activities as assigned.
• Assist with resource scheduling and workload tracking.

Reporting Support

• Prepare campaign performance reports for review.
• Compile operational metrics and production statistics.
• Assist with campaign documentation supporting performance analysis.
• Support reporting requests from business partners.
• Maintain operational dashboards and tracking files.

Continuous Improvement

• Identify opportunities to improve operational efficiency.
• Recommend enhancements to workflows, templates, and documentation.
• Support implementation of new operational processes.
• Participate in testing new technologies and tools.
• Assist with maintaining operational best practices.
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years of marketing, project coordination, campaign operations, or related experience preferred
• Strong organizational and time management skills.
• Exceptional attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office applications.