Business Development & Marketing Manager

Nanyang International School (NIS) – Business Development & Marketing Manager

About NIS

Nanyang International School (NIS) is a private education institution offering quality education from Year 1 to Year 12. The school emphasizes academic excellence and prepares students for international pathways.

Position Overview

We are seeking a hands-on, execution-driven Business Development & Marketing Manager to drive student recruitment growth across Asia and build a scalable marketing and enrolment system. This is a build-and-execute role, focused on practical implementation rather than just strategy.

Key Responsibilities

Lead Generation & Marketing Systems

• Build and manage a comprehensive lead generation funnel (ads/content → enquiry → prospectus → follow-up → enrolment).
• Develop and manage the school website, including lead capture forms, autoresponder for automatic prospectus delivery, and video integration.
• Implement and manage CRM or tracking systems for enquiries and conversions.

Content & Social Media Execution

• Plan, produce, and publish content across platforms such as Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.
• Script and oversee video production, including student stories, school branding, and webinars.
• Manage a consistent content pipeline with weekly output.

Marketing Collateral & Conversion Assets

• Design and manage marketing materials including digital and print prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.
• Ensure all materials are optimized for conversion, not just branding.

Webinars, Events & Exhibitions

• Plan and execute webinars targeting international students (China, ASEAN, etc.).
• Manage registration, delivery, and post-event follow-up.
• Coordinate participation in education fairs and exhibitions.

Sales Funnel & Conversion Optimisation

• Track and improve the process from enquiries to applications to enrolments.
• Work closely with the sales/admissions team to improve conversion rates.
• Ensure timely follow-up of all leads.

Compliance & Regulatory Alignment

• Ensure all marketing materials and activities comply with EduTrust / CPE requirements and advertising/platform regulations, especially for China platforms.

Vendor & Project Management

• Source and manage external vendors such as designers, web developers, and videographers.
• Ensure timely and quality delivery of all marketing assets.

Performance Tracking & Reporting

• Track key metrics including cost per lead, cost per enrolment, and conversion rates by channel.
• Provide regular reports and recommendations for optimisation.

Requirements

• Bachelor’s degree in Marketing, Business, Education, or a related field.
• Minimum 5 years of experience in education marketing or student recruitment.
• Proven ability to generate leads and drive enrolments.
• Hands-on experience with website management (basic CMS or coordination with developers), social media platforms (China and international), and content/video production.
• Strong understanding of international student recruitment markets, with preference for experience in China or ASEAN regions.
• Ability to read, write, and communicate effectively in both English and Chinese.
• Strong execution ability, able to work independently and deliver results.

Key Success Metrics

• Number of qualified leads generated.
• Conversion rate from enquiry to enrolment.
• Cost per enrolment.
• Growth in international student numbers.

What We Are Looking For

• A builder who can execute quickly and deliver measurable results.
• Someone comfortable working in a fast-paced environment with clear targets.

• Visit the company's website for more information
• Visit website