Brand Manager - RGenx

Job Responsibilities

The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division.

Key Responsibilities

Portfolio Management

• Manage the overall product portfolio of the Nexus Division.
• Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance.

Customer Engagement Programs

• Design and execute customer engagement programs for customers of the Nexus Division.
• Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution.

Flagship Brand Growth Strategy

• Develop and implement growth strategies for the flagship brands of the Nexus Division.
• Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth.

Sales & Trade Scheme Planning

• Design monthly and quarterly schemes aligned with divisional business objectives.
• Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions.

Marketing MIS & Sales Productivity

• Publish weekly and monthly Marketing MIS covering key business and productivity indicators.
• Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution.

Business Performance Monitoring

• Regularly review brand, territory, customer, and channel performance.
• Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans.

Cross-functional Execution

• Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.

Educational Qualification

Post-graduation in sales/marketing. Graduation in science preferred

Minimum Work Experience

• 3 to 5 yrs overall experience

Skills & Attributes & Critical Exposures Functional Skills

• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation

Resident Skills

• Business Acumen
• Data Analysis
• Market Intelligence
• Storytelling

Behavioural Skills

• Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
• Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
• Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

Critical Exposures

• Exposure to product/brand management in the pharma sector or as a freelance brand specialist
• Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
• Exposure to Legal, compliance and medical regulation is preferred
• Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.
• Exposure to CRM and Data Visualization tools is preferred

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Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"