About The Role

At Levi Strauss & Co., we believe in originality, integrity, empathy, and courage . As one of the world’s most iconic brands, we continue to evolve how we connect with consumers and grow our business.

We are looking for a Commercial Lead to shape and drive our Thailand business across Retail and Wholesale channels , delivering sustainable growth while elevating the Levi’s® brand experience.

About the Role

This is a senior leadership role within the Thailand Leadership Team, with end-to-end accountability for commercial performance, channel strategy, and market development .
You will lead an integrated commercial approach—driving growth, strengthening key partnerships, and ensuring consistent, premium brand execution across all consumer touchpoints.

What You’ll Do

Lead Commercial Strategy & Growth

Define and execute the Thailand commercial strategy and Annual Business Plan across Retail and Wholesale
Identify new growth opportunities, expand market presence, and drive sustainable topline and profitability
Build a strong omni-channel ecosystem delivering a seamless consumer experience

Own Business Performance (P&L Mindset)

Drive revenue, profitability, and productivity across all channels
Set and track clear KPIs, translating insights into actionable plans
Continuously optimize business performance, inventory, and margins
Operate with full accountability and ownership for commercial outcomes

Elevate Brand & Consumer Experience

Ensure best-in-class retail and digital brand experience, aligned with global standards
Lead store network development, real estate strategy, and execution excellence
Champion consumer-centric thinking to strengthen brand equity and loyalty

Strengthen Wholesale & Strategic Partnerships

Build and grow strategic key account partnerships for long-term success
Lead negotiations, joint business planning, and performance management
Unlock new opportunities through collaboration and market insights

Drive Execution Excellence

Translate strategy into clear execution standards (“picture of success”) in-market
Ensure strong sales operations, inventory management, and alignment with global/cluster direction
Foster a culture of disciplined execution and continuous improvement

Collaborate Across Functions to Drive the Business

Partner closely with cross-functional stakeholders to align priorities and deliver integrated business plans
Build strong internal partnerships to ensure clear decision-making, disciplined execution, and shared accountability for Thailand business outcomes

Lead & Inspire Teams

Build and lead a high-performing, diverse commercial team
Develop capabilities in selling, retail excellence, and account management
Coach, empower, and inspire teams to deliver results and grow their careers

What We’re Looking For

15+ years of experience in commercial, sales, or retail leadership , with multi-channel exposure
Proven track record of driving business growth and managing key accounts
Strong business and financial acumen , with analytical decision-making capability
Experience operating in a matrix, fast-paced, consumer-driven environment
Excellent communication, negotiation, and stakeholder management skills

Who You Are

Consumer-Centric – you put the consumer at the heart of every decision
Strategic & Results-Driven – you connect vision to execution and deliver impact
Courageous Leader – you challenge the status quo and lead transformation
Empathetic People Leader – you develop talent, build trust, and inspire teams
Collaborative Influencer – you work seamlessly across teams and partners
Entrepreneurial Mindset – you spot opportunities and act with speed and ownership