Senior Director of Marketing

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows Facet to integrate advice into our members’ entire financial picture—all for an affordable, flat membership fee.

Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025. With an A+ BBB Rating and a Trustpilot “Excellent” score (as of Sept. 16, 2025)*, we are proud to be redefining the industry for our members and our team alike.

The Opportunity

We are hiring for a Senior Director of Marketing, who will oversee Facet’s product marketing and go-to-market efforts as well as all member marketing initiatives (CRM). This senior leader will work closely with cross-functional partners and leaders across Product, Design team, Planning, MX and more.

Responsibilities

• Strategic Planning: Develop comprehensive product marketing strategies aligned with overall company objectives. Identify market opportunities, target audiences, and key differentiators to scale awareness and adoption of our offerings.
• Go-to-Market Leadership: Lead the development and adoption of best-in-class GTM practices and tools across the organization. Close partnership with Product to prioritize and lead execution of plans for new product and/or feature launches and enhancements. Collaborate closely with cross-functional teams to ensure alignment and timely execution.
• Messaging and Positioning: Create compelling, differentiated messaging frameworks that resonate with our core audiences while providing a clear articulation of our differentiation in the industry.
• Member Engagement & Loyalty: Ownership of our member experience from onboarding through full lifecycle. Through a member-first, data-centric approach lead initiatives that drive value and delight along the way, improving retention and cross-sell opportunities.
• Leadership: Management and ongoing development of a high-performing team.

Requirements

• 10+ years of experience in marketing, specifically, CRM and/or client experience
• You are an email expert and know how to drive high performing prospect programs that lead to conversion
• You are a leader and have managed and developed people
• You have a proven ability to manage cross-functional initiatives and teams, from campaign conception through to analysis and optimization
• You are a quantitative marketer- you should be familiar with measuring the effectiveness of your work product--both content and social
• You have an entrepreneurial mindset - you are a builder at heart and are excited by gray space and endless opportunity
• You have an ability to ideate new and innovative campaigns, while maintaining a focus on tactical and granular execution
• Deep knowledge of sales technologies and capabilities
• You have a strong desire to partner cross-functionally with Finance, Sales, Product and Analytics - collaboration is part of your DNA

Preferred Qualifications

• You are willing to fully adopt and champion the Facet brand internally and externally
• You have superb communication, organizational, and client service skills
• You understand the value of building long-term relationships
• You have excellent computer skills along with the ability to learn in-house software and tools
• You have the ability to provide constructive feedback: we continue to enhance our platform and rely on our team’s feedback for improvement
• You are able to work independently and as a member of a team, balance multiple responsibilities simultaneously, and demonstrate exceptional time and calendar management skills
• You constantly push the upper bound and are innovative in how you think about solving problems

Benefits

• Competitive Compensation : $200,000 - $240,000 base salary + bonus
• Ownership : Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
• Flexibility: Remote-first culture—work from anywhere in the U.S..
• Time Off: Flexible Paid Time Off (PTO).
• Comprehensive Benefits and Perks : Medical, dental, vision, 401(k) match, disability, paid parental leave, wellness reimbursement, and education reimbursement programs.
• Annual reimbursement allocation for certifications and ongoing education.
• *Facet was ranked #1 Best Financial Advisory Firm 2025 by USA TODAY in April 2025 who partnered with Statista to rank the top 500 RIAs. Recommendations were collected via an independent survey among over 30,000 individuals. self-recommendations were prohibited, and no compensation was provided for the ranking. Facet has been Accredited with the Better Business Bureau® since June 2025, and as of February 2026 holds an A+ BBB Rating. This Accreditation does not imply BBB approval or endorsement. Plant-A Insights Group and Newsweek partnered to identify America's Top Financial Advisory Firms 2025. This analysis was performed with data as of September 2024 and reviewed over 15,000 financial advisories registered with the SEC. These rankings prepared by Plant-A reflect editorial content and no compensation was provided by Facet in connection with America's Top Financial Advisory Firms 2025." As of February 25, 2026; Facet has a 4.8 star rating with TrustPilot.com. TrustPilot uses a formula for calculation that considers three factors: time span, frequency, and Bayesian average. After the calculation, a TrustScore is then visualized into a star rating from 1 to 5 stars, including half stars. Facet’s star rating is calculated from reviews from January of 2022 to present day. Daily star rating may fluctuate. Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews and Facet has not made any payments in offer or receipt of any reviews. Please see additional information