About The Role

Own and execute the regional software growth plan, translating global software strategy into local market action across territories, channels, and strategic accounts.
Drive software business performance through pipeline creation, conversion, adoption, renewal, expansion, and retention initiatives.
Partner closely with sales, marketing, product, customer success, channel, distributor, and regional leadership teams to align priorities and accelerate growth.
Enable sellers and partners with the tools, messaging, workflow understanding, and technical confidence needed to position NI software effectively.
Serve as the regional voice of the customer and field, bringing market feedback and execution insights back to Software BU leadership.
Lead through influence in a highly matrixed global organization, establishing priorities, operating cadence, success metrics, and accountability.

You are a results-oriented business leader who connects strategy to measurable execution and delivers against business objectives.
You communicate with clarity and influence, build trusted relationships across teams, and create alignment around shared priorities.
You combine commercial acumen, technical curiosity, and customer workflow understanding to identify growth opportunities and remove barriers.
You are comfortable operating in ambiguity, managing multiple stakeholders, and driving accountability without relying on direct authority.
You bring energy, ownership, and a proactive problem-solving mindset to complex regional and cross-functional business challenges.

Bachelor’s degree or equivalent experience.
5+ years of experience in business management, sales, marketing, strategy, product management, operations management, or a related field.
Demonstrated experience owning business performance, growth initiatives, strategic planning, or regional execution programs.
Strong ability to work across multiple functions and influence stakeholders in a global, matrixed environment.
Analytical and financial acumen, with the ability to use data to assess performance, identify risks, and recommend actions.
Ability to prioritize effectively, manage ambiguity, and execute in a fast-paced environment.
Willingness to travel up to 20%.

Experience driving software, SaaS, recurring revenue, renewal, adoption, or enterprise agreement growth motions.
Familiarity with NI software platforms, customer engineering workflows, AI-enabled workflows, LabVIEW+, SystemLink, or related technical software environments.
Experience working with regional sales teams, channel partners, distributors, or strategic enterprise accounts.
Proven success scaling repeatable commercial plays across territories, markets, languages, or routes to market.
Strong executive communication skills, including the ability to simplify complex business and technical topics for field and leadership audiences.
Experience leading cross-functional initiatives that connect customer needs, product strategy, commercial execution, and measurable business outcomes.

We are committed to helping customers solve complex engineering challenges through innovative software, systems, and workflow solutions.
You will be part of a collaborative, global team that values accountability, customer focus, continuous learning, and practical execution.
We support people who lead with curiosity, build trust across functions, and turn strategy into meaningful customer and business impact.
You will have the opportunity to shape regional software growth, influence global strategy, and work with cross-functional leaders across Sales, Product, Marketing, Customer Success, and the Software Business Unit.
We are committed to creating an environment where diverse perspectives, inclusive collaboration, and professional growth help every employee do their best work.