About The Role

ABOUT THE ROLE

This is a hands-on growth role where you'll own consumer acquisition and retention for a US product launch — from funnel design and channel sequencing to running experiments and measuring what actually converts. You'll report to the GM & Head of Product, US, working closely with product, engineering, and overseas R&D teams to shape what gets built based on real user feedback and conversion data.

WHAT YOU'LL DO

Design and execute a multi-channel beta-to-launch funnel — founder outreach, community platforms, Product Hunt, Hacker News — and measure conversion by channel.
Run experiments to identify which growth loops compound and reallocate effort based on what's converting, not what's comfortable.
Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
Build and own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt/Hacker News launch, and a repeatable growth playbook.
Talk directly to users, run the unglamorous launch work yourself, and feed market insights into product decisions as an active upstream stakeholder.
Coordinate with a global branding and marketing team while owning campaign execution in the US market.

WHAT WE'RE LOOKING FOR

3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist/referral mechanics, and first-week retention loops.
Demonstrated ability to grow consumer products from zero awareness using push-distribution channels — founder-led outreach, community platforms, organic seeding — without relying on paid acquisition.
Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the judgment to sequence channels effectively.
Hands-on experience analyzing funnel conversion metrics by channel and reallocating resources based on data-driven performance.
Experience as a 0→1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.
Direct experience launching products on Product Hunt and/or Hacker News.
Fluency in community-led and product-led growth (PLG) models, including Reddit, Discord, and niche community seeding.
Background in consumer AI or hardware-adjacent startups is a strong plus.
Familiarity with referral/waitlist tooling (e.g. Viral Loops, Waitlist.co) and beta platforms (e.g. Betabound, AppSumo) is a plus.
Understanding of US consumer trust dynamics around international-origin products is a plus.
Bilingual English and Mandarin is a plus.