About The Role

About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Digital Performance Marketer – Meta (5–8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget , driving qualified lead volume at target CPQL and building downstream sales pipeline.

Where You Can Create Impact

Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets.
Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls.
Creative Testing: Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers.
Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews.
Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests.

Must Haves

5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
Proven experience managing ₹20L+/month budgets in the Indian market.
Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
Skilled in writing hooks, scripting, and executing structured creative sprints.
Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.

Good to Haves

Exposure to the Indian SMB accounting or Tally ecosystem.
Experience with Click-to-WhatsApp ads and lead-to-CRM automations.
Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar).

Our Way of Life — The Karbon Values

C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
O – Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance.