Senior Specialist - KOL & Affiliate

• Job purpose
• The KOL and Affiliate Specialist is responsible for identifying, managing, and maintaining relationships with KOLs
• and affiliate partners to enhance brand visibility, engagement, and sales. This role involves executing influencer
• marketing and affiliate campaigns, optimizing content for TikTok, and leveraging data insights to drive performance.
• The specialist will collaborate with cross-functional teams to ensure brand consistency and maximize marketing
• impact.

Job Responsibilities

KOLs

Identifying and Managing KOL Relationships

• Research and stay updated on trends to identify KOLs that align with the brand’s target audience and image (Beauty & FMCG).Build and maintain strong relationships with KOLs to ensure long-term collaboration.
• Act as the main point of contact, managing communication and coordination throughout campaigns.

Campaign Execution & Coordination

• Develop and implement marketing campaigns with KOLs to drive brand awareness and sales.
• Prepare detailed campaign briefs to KOLs.
• Review and analyze KOL content, ensuring alignment with brand guidelines before client approval.
• Monitor campaign performance and ensure smooth execution within the planned timeline.
• Generate new ideas and contribute to strategic projects as assigned.

Budget & Performance Management

• Manage and allocate budgets effectively for KOL campaigns.
• Track and evaluate campaign effectiveness, ensuring alignment with ROI objectives.

Reporting & Insights

• Compile reports and provide insights to optimize future KOL collaborations and campaign strategies.

Affiliate Marketing

Affiliate Marketing Strategy & Management

• Develop and execute affiliate marketing strategies to enhance brand visibility and sales on TikTok.
• Identify and recruit TikTok influencers and content creators to join the affiliate program.
• Build and maintain strong relationships with affiliate partners, providing support, guidance, and incentives to drive performance.
• Collaborate with affiliates to create and optimize TikTok content that aligns with brand messaging.

Key Requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in Influencer Marketing or KOL Management.

Skills

• Strong understanding of influencer marketing, KOL engagement, and social media trends.
• Creative mindset to develop engaging and compelling video content.
• Excellent communication and coordination skills.
• Ability to analyze data and generate performance reports.
• Proficiency in Microsoft Office, Google Sheets, and Google Slides.

Personal Attributes

• Creative and adaptable mindset with a flexible approach to work.
• Detail-oriented and well-organized in managing multiple projects.
• Passionate about skincare and beauty trends.